Im a busy attorney. Marketing is a priority, but is Facebook really worth my time?

Yes. We recognize how busy you are, but if legal marketing is truly a priority, then it is time to log in to Facebook. Facebook is so much more than a way for teenagers to pass the time. Today, it is not just the teens using Facebook, and other social media sites, to connect but it is also their parents, grandparents, and some of their savvy great-grandparents.

If you are not using Facebook as part of your attorney marketing efforts, then you are missing out on an easy and FREE way to spread the word about your firm and reach potential clients. Facebook posts are easy to write, and more importantly, easy to share. You may find that your former clients become your greatest marketers as they share your information with their family, friends, and colleagues.

We don’t suggest that you routinely post trivial things, and we do suggest that you stay professional in your Facebook lawyer marketing efforts. Give it a try. You may find that it is not only useful but also enjoyable.

If you are a small law firm looking for more information on law firm marketing via social media please call us directly at 703.591.9829 to discuss how Facebook, and other social media sites, may be part of your complex law firm marketing plan.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.