Im a personal injury attorney and I cant decide whether I should include radio adq in my law firm marketing plan. Do my clients even listen to the radio?

As a personal injury lawyer, it is important to develop a complex and complete legal marketing plan for your small law firm. That plan may include radio marketing.
According to the Radio Advertising Bureau, 88% of people who have used a personal injury lawyer in the past 12 months have also listened to the radio. Think about it. Many of your clients are likely seeking your services because they have been injured in a car accident. That means your client likely travels by car, at least some of the time, and a car is a common place to listen to the radio.
Of course, if you want to include radio advertisements in your law firm marketing plan it is important to strategically place your ads during times when you will reach the maximum number of potential clients. For example, you might consider focusing your lawyer marketing radio ads during rush hour when more people are likely to be traveling by car (and potentially be nervous about crashes due to rush hour traffic).
For more tips about radio advertising and effective attorney marketing please watch our videos on Great Legal Marketing TV and browse our website. If you are ready to make a change in your legal marketing strategy and you are a law firm with five or fewer lawyers, we also invite you to call us directly at 703.591.9829.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.