Im a personal injury lawyer. Why shouldnt my personal injury attorney marketing materials advertise that I take all personal injury cases, in order to broaden my prospective client base?

Our experienced legal marketing consultants believe that advertising that you will take any case may backfire. We understand that you are licensed to take any case in your state, but do you really want the small fender-bender case upstate or the slip-and-fall four counties away?

A more selective approach can be in your best interest, both personally and financially. If you aren’t eager to take the majority of personal injury cases in your state, then your personal injury attorney marketing should be more focused. Otherwise, you risk wasting a lot of money on advertising that doesn’t get you the cases that you want, and you will waste a lot of time weeding out the clients you don’t want to represent.

Instead, you should spend your law firm advertising dollars and energy attracting the type of clients that you want. You may be able to broaden the prospective client base that you actually seek to attract by having your attorney marketing accurately reflect your practice areas and geographic area. That way more of the clients who have the cases you want to take can find you!

A tighter focus on your niche practice area and geographically targeted advertising can mean more time practicing law, rather than traveling on the road. And isn’t that why you chose this career, after all?

To learn more important lawyer advertising ideas that can help you find clients, please read our book, Great Legal Marketing, watch our videos on Great Legal Marketing TV, browse our website, and contact us to discuss more small law firm marketing ideas. We can be reached via our online contact form or at 703.591.9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.