I'm concerned about the expense of my legal marketing campaign. Can I forego mailing materials to prospective clients and rely solely on email and website links?

There is no ethical rule that prevents you from relying solely on email. However, it is unlikely to bring you the success you want.

Effective legal marketing typically uses a variety of techniques to reach many potential clients. You may have clients, whom you want to represent, who are not computer savvy. They may prefer to hold your book or newsletter in their hands and read it at their leisure. Other clients may prefer to be reached electronically. They may be searching for an attorney from their smartphone in a hospital bed or on a train on their way to work. They don't want to carry written materials with them.

Your job as an effective law firm marketer is to reach both of these potential clients the way they want to be reached, so they are more apt to call you when they are ready to hire a lawyer. Marketing efforts are critical to the success of your business. For more information about how to successfully use email and regular mail in your attorney marketing efforts, please browse our website and call us at 703.591.9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.