Is pay per click advertising something I should consider as part of a great legal marketing campaign?

Pay per click attorney advertising has a lot of advantages, and it can be a useful part of your great legal marketing campaign. Pay per click law firm advertisements show up on search result pages when Internet searchers enter keywords that you have identified with your ad. Other than set-up fees, you typically do not pay for your advertisement unless a user clicks on the ad. Thus, it is often an economical method of law firm advertising.
In addition to being economical, pay per click law firm advertising can attract the type of clients that you want to call your office. Unlike a radio ad that is broadcast to everyone listening to the station, pay per click ads are targeted to your intended audience. If you carefully choose your keywords and spend time crafting an effective pay per click advertisement, then your targeted lawyer marketing efforts may pay off spectacularly.
Of course, while pay per click attorney advertising can be a useful part of your legal marketing campaign, it should not be the only component of your legal marketing campaign. Instead, it should be integrated with the rest of your marketing activities. To learn more about effective law firm marketing strategies, please read a FREE chapter of our Great Legal Marketingbook. Follow up by calling an experienced legal marketing consultant directly at 703.591.9829 to discuss advertising options for your small law firm.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.