You, like all other attorneys, have graduated from college and law school and passed the bar exam. Likely, you have earned some academic honors, participated in various bar committees, and won jury verdicts. You are justifiably proud of your accomplishments.
However, your prospective clients don’t care. They want to know how you can help them, not how great you are. Their interest is, understandably, in how their problems can be solved and how you can help them achieve their goals.
Instead of focusing your video on you, a better use of your website video would be to answer the questions of your prospective clients. For example, if you are a personal injury lawyer, video marketing efforts could include information about what clients’ legal options are, what will happen when they contact your law firm, and what their potential damages may include.
For more information about what to include, and what not to include, in your law firm marketing video, please browse the various resources on our website and please call us directly at 703.591.9829 for more information about effective marketing techniques.