This is an important question, and the answer may be critical not only to the success of your lawyer marketing campaign but also to your business. It's not enough to attract people to your website. While that is, of course, the first step in an effective law firm marketing campaign, it ultimately does not bring in new clients.
In order to convert a website visitor into a client, you need to have the right content on your website. There is no single definition of "right content." However, in our experience, a legal marketing website keeps the interest of its visitors and encourages the visitors to contact the law firm if:
- It provides interesting content that answers the questions of its visitors.
- It provides content in a variety of formats such as videos, free offers, articles, blog posts and frequently asked questions for potential clients to access.
- It provides up-to-date content.
Ultimately, the goal of your attorney marketing website is to gain new clients. For more information about how to do that by keeping the interest of your website visitors, please browse our website or call us at 703-591-9829.