You, along with everyone else in America, have heard the old phrase “don’t judge a book by its cover.” It is a nice ideal to live up to and, perhaps, something more of us should strive to achieve. However, it became a popular phrase because of just how many people do judge a book by its cover.
Think about what grabs your attention when you walk into your local bookstore or browse for books online. Likely, it is the title and cover that make you want to take a closer look. If the cover is no more than the title and author’s name you, and other readers, may not pick it up.
The same is true for your law firm marketing book. You may have written the best book out there and its content may further your legal marketing efforts if people actually read it. To make sure they do, it is important to develop a compelling cover that stands out on your website and entices people to read your book.
For more attorney marketing book ideas that could further your lawyer marketing efforts, please browse our website, read our Great Legal Marketing book, and call us directly at 703.591.9829.