My website content is great, but my titles are boring and don’t reflect that. Would changing my titles be an important part of an innovative legal marketing plan or is it just a waste of time?

Changing your page titles to be catchier and to include important keywords or key phrases can be a very important part of your law firm marketing campaign. If a reader finds your website and is not interested in the title of an article, blog, news article, or other piece of content, then that reader is not going to read the content. That reader will never get the opportunity to know that your website content is great. Similarly, you are missing out on an important way to increase your rankings in the search engines and help people find you in the first place.

Of course, your innovative legal marketing efforts should not stop with changing the titles on content that you have already written. You can achieve similar results by adding in subheadings on content that is already written and by creating exciting titles and subheadings on future content.

To learn more about how to create great attorney marketing website headlines and other best marketing tips for lawyers, we encourage you to watch Great Legal Marketing TV, to read a FREE chapter of our Great Legal Marketing book, and to call our legal marketing consultants directly at 703.591.9829, if you decide that your small law firm is ready to make a change.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.