Loading your video on YouTube is the first step. YouTube, the world's largest video website, averages about 2 billion views a day - and it is free. However, in the same minute you loaded your lawyer marketing video, there were more than 24 hours of video loaded to YouTube. Set your video to public, and make sure that you allow commenting and ranking.
Just like website content, your web video will need to be optimized using keywords. Tag your video with the keywords, and include the keywords in your copy space. If you can, make the copy readable, rather than just a list of keywords. This will make it more attractive to viewers. YouTube allows 99 characters for titles and 5,000 for descriptions.
Learn more about web video for lawyer marketing in our article, "Yes, You Can Use Web Video In Your Legal Marketing Campaign; We'll Tell You How."