Once People Visit My Attorney Website, How Do I Get Them to Call Me and Become Clients?

Attracting visitors to your website is half the battle. The other half, as you correctly identify, is converting those visitors into clients. In order to someone who views your legal marketing materials to contact you, it is important to do three things.

First, create good content in your lawyer marketing campaign. The content should be interesting and should keep a reader's attention long enough for them to be convinced that they should call you.

Second, convince visitors to call you by answering their questions. Nobody is visiting your website to find out about you. Nobody cares how many bar committees you serve on or even that you (like all other lawyers) offer a free consultation. Instead, website visitors want their questions answered. They want to know how you can help them. They want to call an authority committed to their success.

Finally, make it easy for a prospective client to contact you. At the very least, make your phone number and online contact form very easy for a prospective client to find, and encourage them to make contact to discuss their potential case.

We hope that these three attorney marketing tips help you attract the clients you want to represent and close the deal.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.