I bought a trackable 800 number for my law firm, and I included it on my website and marketing materials. Do I need to spend money on other ways to contact us?

You should definitely give your customers more than one way to initiate contact, but many of these cost nothing for you or the customer—with the added bonus that the customer can get an instantaneous response.

Here are a few contact options you may wish to consider:

  • Instant email. You should already be using email as a way to communicate with your clients. However, keep in mind that you can create as many email addresses as you want, filling a number of different marketing uses. A specific email address for inquiries can be programmed to send out automatic responses for free.
  • Contact us now! widget. A contact box can be written into the code of your website, making it easy for your customer to get in touch with just a few easily-typed lines.
  • Irresistible offer. Your irresistible offer is not only the most compelling reason to contact your firm, but it is also something that will give you the biggest return on your investment. If you offer it only as an e-book, than your only investment is time.
  • Live Chat. Many customer service sites now offer a Live Chat box that pops up while the customer is visiting the site. You must pay for a live operator to be available day and night, but it may be worth the monthly fees.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.