Both. A well-designed legal website must appeal to search engines, such as Google, so that prospective clients can find your website. It must be useful to website visitors so that they will want to contact you and hire you as their attorney.
In order to accomplish these goals, it is important that your legal marketing website has:
- Well-written and informative content that is useful for the website visitor and easy to access.
- Content displayed in a variety of formats including, but not necessarily limited to, video, books, blog posts, articles, and audio CDs.
- Well-optimized and updated content that search engines find valuable and that help you rank high in search engine results.
Sometimes, it may seem like law firm website marketing for search engines is at odds with law firm website marketing for actual people. If you feel this way, then it is important to review the diverse resources on our website to understand more about how to make the most of your attorney marketing strategy; call us directly at 703.591.9829 when you are ready to make a serious marketing change.