What are examples of good topics for my law firm marketing book?
Choosing an appropriate topic area for your legal marketing book is as simple as understanding the questions that your potential clients typically raise. Effective law firm books address these questions by educating the potential client. Consider the following points:
After considering questions such as those outlined above, you will likely have an idea of a good topic to write your attorney marketing book on. The following are examples of good book topics:
- What question typically drives your potential client to begin searching for more information?
- What are the most common questions that first-time callers raise when they contact your law firm?
- What fears are typically raised by new clients?
- What factors have the largest effect on a particular type of case?
- What intricacies apply to this area of law?
Writing a legal book is a valuable investment for any law firm. For more information about law firm marketing, contact the experienced team at Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.
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- A guide to the potential types of damages available in your case