Keywords are words or phrases that a potential client types into a browser. Long tail keywords are a keyword phrase that is three to five words long. Long tail keywords are often used when the searcher is looking for an answer to a specific question.

In legal marketing, long tail keywords are used to attract a specific type of client.

To be effective, long tail keywords should address both the location and the problem.

For example, if you are a personal injury attorney in Fairfax, Virginia you would probably like your site to target clients who have been injured in local motor vehicle accidents. You would use long tail keywords like injured in a Fairfax car crash or rear-ended on I-95.

You would include these keywords in your content.

For more information about effective lawyer marketing, contact Great Legal Marketing at 703-591-9289.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.