In legal marketing, long tail keywords are used to attract a specific type of client.
To be effective, long tail keywords should address both the location and the problem.
For example, if you are a personal injury attorney in Fairfax, Virginia you would probably like your site to target clients who have been injured in local motor vehicle accidents. You would use long tail keywords like injured in a Fairfax car crash or rear-ended on I-95.
You would include these keywords in your content.
For more information about effective lawyer marketing, contact Great Legal Marketing at 703-591-9289.