Be interesting and exciting
Keep it simple
Educate rather than sell
Encourage the potential client to reach out
The most important factor to remember is to avoid trying to overshare in the advertisement. The potential client is not going to contact a lawyer because he or she listed their alma matter in the advertisement. Traditional legal advertisements list this information, which does little to inspire the potential client to seek out the law firm. The most successful, effective legal advertisements, however, are so interesting that they provoke individuals to contact the lawyer before the need for legal services even arises.
Sending a clear, educational, and interesting message in your legal advertisement is an excellent way in which to gain new clients. To learn about these and other legal marketing ideas, contact Great Legal Marketing by filling out our online form or calling 703-591-9829.