What does geo-specific mean for my website?

When you're looking to attract local clients you'll need to use targeted website content to attract search engine queries looking for geo-specific search terms. Geo-specific refers to searches and content that are targeted toward a specific geographic location.

In the world of legal websites, geo-specific searches are when a client types "Fairfax, VA personal injury attorney" into the search box as opposed to just "personal injury attorney". Most clients aren't willing to drive hours and hours to get to their attorney, so they're going to be searching for a lawyer in their home town.

You need to develop targeted website content to capture these geo-specific search queries. Your articles and blogs should include references to local venues and landmarks, as well as city and suburb names as often as possible. The more local flavor your content contains, the more targeted your website content becomes for catching those geo-specific searches.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.