What is direct response radio advertising and should I use it in my legal marketing campaign?

As the name implies, direct response radio advertising is a type of law firm marketing done on the radio that encourages a direct response by potential clients. In order to get a direct response from clients, it is important to include an easy to remember phone number and website URL in your radio advertisement.
Direct response radio marketing can be an important part of our legal marketing efforts if it is done correctly. In order to reach the potential clients that you want via the radio, it is important to advertise on the right radio stations, at the right times, and to convey the right messages. You do not want your ad to be all about you. Instead, you want to offer something of value to your listeners, such as a free book or other offer.
The vast majority of people who have used an attorney in recent months listen to the radio. If you are part of a small law firm of five or fewer attorneys and want to access this potential client base and learn more effective attorney marketing techniques, then we invite you to contact us directly at 703.591.9829. Additionally, we invite you to learn more about lawyer marketing by reading a FREE chapter of our Great Legal Marketing book.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.