What is Direct Response Radio Advertising?

Direct responce radio ads for attorneysAs the name implies, direct response radio advertising is a type of law firm marketing done on the radio that encourages a direct response by potential clients. In order to get a direct response from clients, it is important to include an easy to remember phone number and website URL in your radio advertisement.

Direct response radio marketing can be an important part of our legal marketing efforts if it is done correctly. In order to reach the potential clients that you want via the radio, it is important to advertise on the right radio stations, at the right times, and to convey the right messages. You do not want your ad to be all about you. Instead, you want to offer something of value to your listeners, such as a free book or other offer.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.