What is the best way to sell the services of a law firm?


The answer to this question is simple... The best way to sell the services of a law firm is simply not to sell!


Effective legal marketing is educational and informative. Potential clients conduct research or look for attorney referrals because they are seeking the answer to a question. Most often, that question relates to a problem that they are facing. Therefore, the best attorney marketing strategies anticipate these questions and problems and arm the potential client with knowledge. Once the potential client understands the necessity of hiring a lawyer and the value of the service that the law firm can provide, the attorney no longer has to sell himself at all.


In addition to education, the law firm should also incorporate other cornerstones of effective legal marketing:


  1. Follow up consistently using a variety of methods.

  2. Use interesting and attention grabbing advertisements.

  3. Establish an easy to navigate and informative website.

  4. Encourage interaction.

  5. Provide high quality services to every client.

  6. Utilize search engine optimization techniques.

  7. Earn respect and a reputation for being trustworthy in the community.


Adopting an educational law firm marketing strategy is the best way to sell the services of a law firm. Contact Great Legal Marketing by filling out our online form or call our office at 703-591-9829 for more information.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.