Both social media and social networking are going to be important for a great law firm marketing campaign. However, there are some important differences between social media and social networking that are important to know.
Social media is broader than social networking. Social media allows users to create and exchange information. For example, when you post a video to YouTube, you are using social media. Similarly, you are using social media when you add a blog post or library article to your website. People may, or may not, comment on what you have added.
Social networking is a type of social media and is sometimes hard to distinguish from other forms of social media. Facebook, for example, is a type of social networking site because it is designed to facilitate communication and conversation among its users. One of the goals of social networking sites is to foster a sense of community. This may, or may not, happen on a blog, on YouTube, or on other forms of social media.
The differences between social media and social networking may not be so important for your attorney marketing efforts. You likely want to include both types of sites in your comprehensive law firm marketing approach. To learn more about innovative legal marketing, please contact an experienced legal marketing consultant at 703.591.9829, and please watch some of our informative videos on Great Legal Marketing TV.