What legal marketing resources are available to help choose the right keywords?

Choosing the right keywords is an important aspect to a pay per click campaign designed to maximize attorney marketing. While it is certainly possible to choose quality keywords on your own, there are also several free keyword resources available to help maximize the return on your investment. The following is a brief overview of some popular websites providing this service.

AdWords Keyword Tool
This keyword tool is free and offered by Google. It will assist you in finding keywords and adding to your collection. By entering words that you are already using or would like to use, it generates a list of similar words along with data that indicates how frequently the words are searched. This allows you to evaluate whether the words are worth the investment.

Keyword Combiner
This is another free keyword tool available online. It works by taking your keywords and combining them in new and different ways. It helps by showing you different combinations that you may not have otherwise thought of on your own.

This free keyword website offers an interesting twist to the usual keyword finder tools. It works by generating a list of the terms that your competition is bidding on. You can find these words by giving the website the domain of your competitors. It is not always perfectly accurate, however.

To learn more about finding and using the right keywords as part of a pay per click attorney marketing campaign, contact a legal marketing consultant at Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.