What should I say in my legal marketing video?

Using a legal marketing video is an excellent way to put a familiar face of the law firm in the minds of potential clients. In order to maximize the potential for success, the lawyer marketing video should address the relevant legal issues. The following are important questions to consider when preparing the subject matter for your law firm web video:


  1. Who are the potential clients that are my target audience?

  2. What are the specific problems facing potential clients of my firm?

  3. What are the most common questions that potential clients first call the firm to ask?

  4. What fears and concerns will my potential clients have when contacting an attorney?

  5. What information relating to the specific problems of my potential clients can I offer that are not easily obtained from other sources?


If your attorney web video addresses each of the above questions in a creative manner, it will likely appeal to potential clients and inspire them to contact you. To learn more about creating successful legal marketing videos for your law firm, contact Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.