What should I say on my pen or other promotional item that I am using as part of my lawyer marketing campaign?

If you are asking this question, then you likely already recognize that it is important to put more than your law firm name and phone number on any promotional item you use as part of your attorney marketing campaign.
Of course, a pen or other small item does not give you a lot of room to work with, and any message that you include must be short and concise. While you do not have a lot of room, you can be effective in just a few words. For inspiration, look to your other law firm marketing materials. You might already have a slogan or phrase that will work well on your promotional item. If you don’t, then it is important to take the same tone as you do with your lawyer marketing materials.
For example, some firms find it beneficial to be humorous, while other firms try to alleviate the potential fears of clients. Still others point out something unique about their law firm or a unique service provided by their law firm.
As with most lawyer marketing tools, it is important to think outside the box. You are limited only by your imagination (and your state ethics rules). For more outside-the-box marketing ideas, please browse our website, including Great Legal Marketing TV, and call us directly at 703.591.9829 to talk about small law firm marketing ideas.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.