Why do I need to identify the type of clients and cases that I want? How is that innovative legal marketing?

Taking the time to identify your ideal client is critical to your innovative legal marketing campaign. The places that you advertise, the words that you choose, and the other details of your law firm marketing campaign are dependent on you first identifying your ideal client. It is this person whom you want to attract. It is this person to whom you will speak when you are creating a TV or radio ad, and it is this person’s questions that you will answer with your written materials. Identifying your ideal client will help you focus your lawyer marketing efforts and attract the clients that you want.

Of course, your ideal client may vary between your practice areas, and you may attract and agree to take on cases that fit most, though not all, of your ideal client and case attributes.

Many of your competitors are not targeting a specific type of case or client to represent. Instead, they are still trying to be everything to everyone, and as a result, many of your colleagues are overworked and unhappy. You don’t have to be one of them.

Instead, you can make your small law firm into the practice that you want. You can enjoy your profession and have time to enjoy your family and other interests. Learn how by contacting an experienced legal marketing consultant via our online contact form or at 703.591.9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.