There are two different parties that benefit from education-based marketing: you and your clients. Let’s take a closer look at how this type of marketing strategy helps everyone involved.
Why your clients benefit
When clients are first confronted with a legal issue, they need information even before they need an attorney. Getting the information they need may help them find the best attorney fit for them. The informed client will not waste his time (or your time) speaking to an attorney that could not help them; he will not call up a bankruptcy attorney for help with his misdemeanor charges. He will also be armed with enough information so he can make informed choices about his life and legal issues. Finally, educated clients are more likely to partner with you, work with you, and let you do your job for them.
Why you benefit
An educated client is a good client: you don’t have to spend a significant amount of time explaining simple legal concepts to her and you don’t have to worry that she does not understand the process. In addition, education-based marketing is a great way to find ideal clients that you may not otherwise get into contact with; by putting helpful information on your website, anyone searching for information may find your website in her search results.
Remember: when your clients benefit, you benefit—and when you benefit, your clients benefit.