- Law school does not teach effective marketing. Therefore, the lawyers that you are copying often have little to no background in advertising. Would it not be a wiser decision to copy the techniques utilized by a marketing professional with a proven track record, even if that individual is not in the legal industry?
- The lawyers that you are copying are likely just copying someone else. Attorneys see another firm advertising on a search directory, for example, and suddenly there are hundreds of lawyers doing the same thing. If you are merely doing the same things that everyone else is doing, how will you ever stand out in this long list available to consumers?
- By doing exactly what the other attorneys in your area are doing, by definition, your legal advertising campaign is at best average.
For more information about using attorney marketing to set your law firm apart from the crowd, contact the experienced team at Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.