I hate attending conferences. I find them to be boring and a waste of money. Why should I attend a legal marketing conference?

Many lawyers hate attending conferences. Conferences that are poorly run and/or don’t have anything new to bring to the table are boring, and they are a waste of money. More than that, they are a waste of time that could’ve been spent in the office, with your family, or on the golf course.

A well-designed and well-run legal marketing conference is different, however.  A legal marketing seminar that gives you new ideas about how to reach the potential clients that you want and has practical ideas for you to implement in your law firm marketing plan can, quite literally, change your life.

The changes that you want to make – whether you want to spend more time out of the office or more time on legal issues that interest you – start with finding the right clients. We will tell you now that the way to make those changes is not to do what every other lawyer is doing. Instead, your marketing has to be different and it has to be ethical and effective.

Most attorneys need some instruction on how to create an innovative legal marketing plan that is both ethical and effective.  A great legal marketing seminar can provide you with that instruction and with the tools you need to move forward with your plan.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.