Sorry, there's no real way around taking action. This is the way I see it. YOU don't have to be the one who DOES everything, but YOU do need to UNDERSTAND what you are doing. You can outsource almost everything except the THINKING and PLANNING of your marketing. Personally, I like to write a lot of copy and do a pretty good job of it. I plan all of my own videos and write my own newsletter. Truth be told, I also have virtual assistants around the world. They are each great at a specific task and, once trained, do an excellent job for me. MUST understand what business you are in. You are in the business of MARKETING your law practice. I know that isn't what they told you in law school...get over it. You can dispute gravity, too, but it won't help you when you are falling.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.