Great Legal Marketing has one mission; to help attorneys grow their practices through effective and ethical business growth strategies. Attorney Ben Glass and marketing and business consultant Charley Mann have developed numerous programs and guides to help attorneys reach their business goals.
Below you will find a wide selection of articles on all kinds of attorney business and marketing topics. Browse our content library to find useful information, innovative ideas, and unique "how-to" guides.
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The Top 20 Attorney Ads of 2020 Discover the best Great Legal Marketing attorney ads and strategies of 2020, covering everything from digital, print, to community marketing. -
What Attorneys Need to Know About the Facebook-Apple Feud Will the Facebook-Apple feud affect attorney digital marketing? Find out if the upcoming changes will kill (or help) your online marketing. -
How to Get New Clients for a Law Firm (and 15 Sample Lead Generation Offers) Most law firm marketing is costly and ineffective because lawyers are unsure about how to attract new clients. Uncover what you weren't taught in law school. -
How to Get Immigration Clients 3 legal marketing ideas to attract high-quality immigration clients for your law firm. -
Play Left Fullback Book Excerpt Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback. -
How to Get Clients as a Criminal Defense Attorney Criminal defense lawyers face more competition than most practice areas. Discover how you can stand out and attract clients in the competitive market. -
Can Lawyers Pay for Referrals Discover the exact circumstances a lawyer can or cannot pay for referrals. -
What Do Clients Want From Their Lawyers A client you thought you helped and was happy with his outcome has blindsided you with negative reviews, what went wrong? What DO clients want from lawyers? -
The 3 Game-Changing CRM Benefits That Every Lawyer Must Know Everything a lawyer needs to know about customer relationship management software that will boost your conversions without wasting time. -
Friendly Social Media Posts From Law Firms to Clients Social media is an excellent tool to build trust with clients. Discover five friendly social media posts from lawyers to clients (with exact examples!) -
What is the Functional Role of Marketing in a Law Firm What purpose does marketing serve in a law firm, and does your law firm actually need it? Discover why marketing is essential for law firm growth. -
How Much Do Law Firms Spend on Marketing Most attorneys spend either too much or too little on marketing. Discover how to budget your marketing and how to eliminate wasteful spending. -
How Digital Marketing Helps Law Firms Offline marketing can only get you so far. If you want to take your law firm to the next level, you need to build a robust digital presence. -
Huge Financial Opportunity (PPP) 349 Billion PPP is generally intended to cover your payroll costs. Payroll costs include company retirement benefits, employer payroll taxes, group health insurance. It can also be used to cover rent and utilities. -
Law Firm Marketing You Can Implement While Working From Home Make the most of your time working from home by focusing on these easy-to-implement legal marketing ideas. -
Why Lawyers Don't Market Themselves Discover the 5 reasons lawyers don't market themselves and why it's a fatal error in their long-term marketing success. -
7 Simple Steps to Make a Marketing Plan Fast Create an effective marketing plan without wasting your valuable time, money and energy. -
How Much Should a Law Firm Spend on Marketing Discover why adopting an investment mentality will make you kick yourself over only allowing 10% of your law firm's budget to go towards marketing. -
How to Market Your Law Firm Online Discover 5 strategies that any lawyer can quickly implement to boost your search engine optimization (SEO) ranking and attract new leads via online marketing. -
How to Grow Your Solo Law Practice How a solo law firm lawyer can have better profit margins than the "powerhouse" 50-person law firm and live a happy and fulfilling life while doing it. -
How Do Clients Find Lawyers There is an increasing shift in consumers of legal services from finding an attorney through referrals towards searching for an attorney on their own. -
3 Ways to Radically Shift Your Mindset to Succeed in 2020 Plan for your most successful year in business by shifting your mindset and making these 3 simple changes to your mindset. -
How to Be a Relentless Marketer How to Be a Relentless Marketer: Assume No One Heard Your Message -
Holiday Social Media Marketing for Attorneys It is challenging to create great attorney marketing plans during the holidays. Here are some fun holiday marketing ideas that you can use in your law firm. -
The Attorney's Guide to Optimizing Your Avvo Profile Learn from a lawyer how to edit, update, and optimize your Avvo profile to attract clients with killer reviews. -
Five Ways to Attract New Legal Clients with Video Here are five legal video marketing tips to help beginners and veterans alike. -
How Video Converts Website Traffic Into Paying Clients Your website can have all the top-of-funnel traffic in the world, but traffic isn't worth much if it's not being converted into paying clients and real cases for your law firm. -
Legal Advertising and the New Legal Landscape The modern lawyer was born in 1977, when a pivotal Supreme Court case upheld the right of lawyers to advertise their services. -
3 Key Steps to Becoming the Obvious Choice in Your Market Let’s be honest. Law schools are great at molding and churning out more attorneys, but they don’t offer much in the way of how to run a law firm. -
Connect to Reporters with Year-End Highlights and Forecasts How you can introduce yourself to reporters as the year draws to a close. -
The Art of Letting Go of Small Tasks When You Own a Law Firm Learn to let go of tasks that are not worth your time in order to spend more time focusing on the "big money" opportunities for your solo or small law firm. -
This is Why Your Law Firm Needs a Free Offer Learn all about how incorporating free offers can build credibility and increase leads for your law firm. -
Holiday Marketing Ideas for Your Law Firm Simple ways your law firm can stand out this holiday season. -
4 Ways to Update How You Think About SEO for Law Firms SEO is a critical part of any law firm’s marketing strategy, but it’s tough to master because it’s always evolving. Find out what’s going on with SEO in 2019. -
What Every Attorney Should Know About Writing Articles If you're not writing educational content for your law firm's website, you're missing out on an easy and lucrative opportunity to market your law firm. -
Have You Been Suckered Into Buying a Social Media Package? Be smarter than the lawyer who spends thousands of dollars for Facebook likes and invest your money in marketing that works. -
3 Marketing Tips for New Lawyers Whether you're fresh out of law school or you're an experienced attorney looking to own, there are three crucial things you should know about marketing. -
Creating an E-Newsletter for Your Law Firm Learn why your law firm needs it, what to write about, who to send it to, and how to track the effectiveness of an e-newsletter. -
Your Law Firm is Losing Money Because of Bad Intakes After all of the money, time, thought, and effort that went into getting your phones ringing, don't lose the client because of a bad intake. -
The Truth About SEO for Attorneys You've heard of Search Engine Optimization (SEO), but how does it apply to the legal field? Charley Mann talks through SEO in legal marketing. -
What Attorneys Need to Know About Using Freelancers A guide on why and how you should utilize freelancers in your law firm that will skyrocket productivity (and 15 specific examples of what to use them for). -
Create Workplace Happiness Without Nap Pods & Ice Cream Bars Learn what employees of all ages REALLY want out of their workplace and how you can cultivate happy and productive employees. -
Should You Use Politics to Market Your Law Firm? Can a marketing message be worth it if it alienates half of the listeners? Depending on your practice area, Charley Mann's answer may surprise you... -
Should Attorneys Purchase Ad Space at Local Sporting Events Local sports arena as eager to take your advertising dollars, but are ads at sporting events a good investment for attorneys? -
Learn Marketing Ideas from Pyramid Schemes and MLMs Pyramid schemes and multi-level marketing companies have been around for decades and are somehow still able to recruit more investors through their marketing. -
Fourth of July Marketing Ideas for Attorneys Independence Day is a great source of inspiration that will help your legal marketing stand out. -
Creating a Marketing Budget for Your Law Firm Most attorneys spend either too much or too little on their legal marketing. Learn how to create an effective marketing budget for your law firm. -
Client Service Goes Beyond Restaurants and Retail It's 2019, if your law firm is not focusing on quality client service then you are falling behind your competitors. -
5 Steps to Build Community Trust If you want to have a constant stream of clients then you need for them to trust you, which isn't easy to do as an attorney.