Great Legal Marketing has one mission; to help attorneys grow their practices through effective and ethical business growth strategies. Attorney Ben Glass and marketing and business consultant Charley Mann have developed numerous programs and guides to help attorneys reach their business goals.
Below you will find a wide selection of articles on all kinds of attorney business and marketing topics. Browse our content library to find useful information, innovative ideas, and unique "how-to" guides.
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Should Law Firms Have Marketing Departments? Does your law firm need a full-time marketing director? Maybe and maybe not. The answer will depend on your law firm and your budget. -
What Does a Law Firm Consultant Do and How Do They Help Law Firms? A law firm consultant can be an excellent resource for attorneys who want to advance their personal and professional goals. Discover how law firm consultants help law firms. -
3 Ways to Attract Clients to a Personal Injury Law Firm (Without SEO) What are the three best ways for personal injury attorneys to attract more leads and more clients to their practice? Discover the most ROI-positive strategies. -
Promotional Gift Ideas for Legal Clients or Prospective Clients Scratching your head trying to find creative gift ideas for your legal clients or prospective clients? Check out our list of cool promo items and gift ideas! -
How to Hire a Law Firm Receptionist Hiring is tough, and whoever you hire will be with your firm for a long time. Here is our guide to hiring an excellent law firm receptionist. -
The Best Attorney Ads of 2020 Discover the best Great Legal Marketing attorney ads and strategies of 2020, covering everything from digital, print, to community marketing. -
What Attorneys Need to Know About the Facebook/Apple Feud Will the Facebook-Apple feud affect attorney digital marketing? Find out if the upcoming changes will kill (or help) your online marketing. -
How to Get New Clients for a Law Firm Most law firm marketing is costly and ineffective because lawyers are unsure about how to attract new clients. Uncover what you weren't taught in law school. -
How to Get Immigration Clients 3 legal marketing ideas to attract high-quality immigration clients for your law firm. -
The Missing Ingredient to Solving The Lawyer Wellness Crisis: Build a Better Business (Excerpt from Play Left Fullback) Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback. -
How to Get Clients as a Criminal Defense Attorney Criminal defense lawyers face more competition than most practice areas. Discover how you can stand out and attract clients in the competitive market. -
Can Lawyers Pay for Referrals Discover the exact circumstances a lawyer can or cannot pay for referrals. -
What Do Clients Want From Their Lawyers A client you thought you helped and was happy with his outcome has blindsided you with negative reviews, what went wrong? What DO clients want from lawyers? -
The 3 Game-Changing CRM Benefits That Every Lawyer Must Know Everything a lawyer needs to know about customer relationship management software that will boost your conversions without wasting time. -
Friendly Social Media Posts From Law Firms to Clients (With 5 Examples!) Social media is an excellent tool to build trust with clients. Discover five friendly social media posts from lawyers to clients (with exact examples!) -
Discover the Technical Reason Law Firm's Need Marketing and What That Actually Means for the Owner What purpose does marketing serve in a law firm, and does your law firm actually need it? Discover why marketing is essential for law firm growth. -
How Much Do Law Firms Spend on Marketing Most attorneys spend either too much or too little on marketing. Discover how to budget your marketing and how to eliminate wasteful spending. -
How Digital Marketing Helps Law Firms Offline marketing can only get you so far. If you want to take your law firm to the next level, you need to build a robust digital presence. -
Huge Financial Opportunity (PPP) 349 Billion PPP is generally intended to cover your payroll costs. Payroll costs include company retirement benefits, employer payroll taxes, group health insurance. It can also be used to cover rent and utilities. -
Law Firm Marketing You Can Implement While Working From Home Make the most of your time working from home by focusing on these easy-to-implement legal marketing ideas. -
5 Reasons Lawyers Don't Market Themselves Discover the 5 reasons lawyers don't market themselves and why it's a fatal error in their long-term marketing success. -
Successful Marketing Plans Are by Design (Not Chance) Create an effective marketing plan without wasting your valuable time, money and energy. -
The Commonly Followed 10% Budgeting Rule is Ruining Your Law Firm's Marketing Discover why adopting an investment mentality will make you kick yourself over only allowing 10% of your law firm's budget to go towards marketing. -
How to Market Your Law Firm Online Without Spending $3,000 (or More) a Month Discover 5 strategies that any lawyer can quickly implement to boost your search engine optimization (SEO) ranking and attract new leads via online marketing. -
Yes, You CAN Run a Solo Law Practice (And Make Money While You Do It) How a solo law firm lawyer can have better profit margins than the "powerhouse" 50-person law firm and live a happy and fulfilling life while doing it. -
The 2 Most Common Ways Clients Find Their Lawyers There is an increasing shift in consumers of legal services from finding an attorney through referrals towards searching for an attorney on their own. -
3 Ways to Radically Shift Your Mindset to Succeed in 2020 Plan for your most successful year in business by shifting your mindset and making these 3 simple changes to your mindset. -
5 Ways Law Firms Can Create Engaging Content for Social Media During the Holiday Season It is challenging to create great attorney marketing plans during the holidays. Here are some fun holiday marketing ideas that you can use in your law firm. -
The Attorney's Guide to Optimizing Avvo Learn from a lawyer how to edit, update, and optimize your Avvo profile to attract clients with killer reviews. -
Five Ways to Attract New Legal Clients with Video Here are five legal video marketing tips to help beginners and veterans alike. -
How Video Converts Website Traffic Into Paying Clients Your website can have all the top-of-funnel traffic in the world, but traffic isn't worth much if it's not being converted into paying clients and real cases for your law firm. -
A Brief History of Legal Advertising and the New Legal Landscape The modern lawyer was born in 1977, when a pivotal Supreme Court case upheld the right of lawyers to advertise their services. -
3 Key Steps to Becoming the Obvious Choice in Your Market Let’s be honest. Law schools are great at molding and churning out more attorneys, but they don’t offer much in the way of how to run a law firm. -
Connect to Reporters with Year-End Highlights and Forecasts How you can introduce yourself to reporters as the year draws to a close. -
The Art of Letting Go of Less Important Tasks When You Own a Law Firm: How to Multiply Your Productivity and Create More Jobs to Make You More Money Learn to let go of tasks that are not worth your time in order to spend more time focusing on the "big money" opportunities for your solo or small law firm. -
What You Can Gain from Giving Potential Clients Free Information Learn all about how incorporating free offers can build credibility and increase leads for your law firm. -
5 Ways You Can Stand Out This Holiday Season Simple ways your law firm can stand out this holiday season. -
What’s Going on With SEO? 4 Things Every Lawyer Should Know in 2019 SEO is a critical part of any law firm’s marketing strategy, but it’s tough to master because it’s always evolving. Find out what’s going on with SEO in 2019. -
The Lazy Guy or Gal's Guide to Writing Your First Dozen Articles If you're not writing educational content for your law firm's website, you're missing out on an easy and lucrative opportunity to market your law firm. -
How Important Are Social Media Impressions for Your Law Firm? Be smarter than the lawyer who spends thousands of dollars for Facebook likes and invest your money in marketing that works. -
3 Marketing Tips for New Lawyers Whether you're fresh out of law school or you're an experienced attorney looking to own, there are three crucial things you should know about marketing. -
Attract Clients with a Weekly E-Newsletter from Your Law Firm Learn why your law firm needs it, what to write about, who to send it to, and how to track the effectiveness of an e-newsletter. -
Bad Phone Calls May Be Losing You Money After all of the money, time, thought, and effort that went into getting your phones ringing, don't lose the client because of a bad intake. -
An Article About SEO Without False Promises and Other B.S. You've heard of Search Engine Optimization (SEO), but how does it apply to the legal field? Charley Mann talks through SEO in legal marketing. -
Outsourcing: The Why, the How, and the What A guide on why and how you should utilize freelancers in your law firm that will skyrocket productivity (and 15 specific examples of what to use them for). -
We Don't Care About Ping-Pong Tables and Nap Pods Learn what employees of all ages REALLY want out of their workplace and how you can cultivate happy and productive employees. -
Should You Use Politics to Market Your Law Firm? Can a marketing message be worth it if it alienates half of the listeners? Depending on your practice area, Charley Mann's answer may surprise you... -
Should Attorneys Purchase Ad Space at Local Sporting Events? Local sports arena as eager to take your advertising dollars, but are ads at sporting events a good investment for attorneys?