Effective, Ethical and Outside the Box Attorney Marketing
Virginia attorney Ben Glass developed Great Legal Marketing that has attorney members all over the world. His Gold, Diamond, and MasterMind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you social media ads, SEO, and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
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How to Get New Clients for a Law Firm (and 15 Sample Lead Generation Offers) Most law firm marketing is costly and ineffective because lawyers are unsure about how to attract new clients. Uncover what you weren't taught in law school. -
How to Get Immigration Clients 3 legal marketing ideas to attract high-quality immigration clients for your law firm. -
Play Left Fullback Book Excerpt Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback. -
How to Get Clients as a Criminal Defense Attorney Criminal defense lawyers face more competition than most practice areas. Discover how you can stand out and attract clients in the competitive market. -
Can Lawyers Pay for Referrals Discover the exact circumstances a lawyer can or cannot pay for referrals. -
What Do Clients Want From Their Lawyers A client you thought you helped and was happy with his outcome has blindsided you with negative reviews, what went wrong? What DO clients want from lawyers? -
The 3 Game-Changing CRM Benefits That Every Lawyer Must Know Everything a lawyer needs to know about customer relationship management software that will boost your conversions without wasting time. -
Friendly Social Media Posts From Law Firms to Clients Social media is an excellent tool to build trust with clients. Discover five friendly social media posts from lawyers to clients (with exact examples!) -
What is the Functional Role of Marketing in a Law Firm What purpose does marketing serve in a law firm, and does your law firm actually need it? Discover why marketing is essential for law firm growth. -
How Much Do Law Firms Spend on Marketing Most attorneys spend either too much or too little on marketing. Discover how to budget your marketing and how to eliminate wasteful spending. -
How Digital Marketing Helps Law Firms Offline marketing can only get you so far. If you want to take your law firm to the next level, you need to build a robust digital presence. -
Huge Financial Opportunity (PPP) 349 Billion PPP is generally intended to cover your payroll costs. Payroll costs include company retirement benefits, employer payroll taxes, group health insurance. It can also be used to cover rent and utilities. -
Law Firm Marketing You Can Implement While Working From Home Make the most of your time working from home by focusing on these easy-to-implement legal marketing ideas. -
Why Lawyers Don't Market Themselves Discover the 5 reasons lawyers don't market themselves and why it's a fatal error in their long-term marketing success. -
7 Simple Steps to Make a Marketing Plan Fast Create an effective marketing plan without wasting your valuable time, money and energy. -
How Much Should a Law Firm Spend on Marketing Discover why adopting an investment mentality will make you kick yourself over only allowing 10% of your law firm's budget to go towards marketing. -
How to Market Your Law Firm Online Discover 5 strategies that any lawyer can quickly implement to boost your search engine optimization (SEO) ranking and attract new leads via online marketing. -
How to Grow Your Solo Law Practice How a solo law firm lawyer can have better profit margins than the "powerhouse" 50-person law firm and live a happy and fulfilling life while doing it. -
How Do Clients Find Lawyers There is an increasing shift in consumers of legal services from finding an attorney through referrals towards searching for an attorney on their own. -
3 Ways to Radically Shift Your Mindset to Succeed in 2020 Plan for your most successful year in business by shifting your mindset and making these 3 simple changes to your mindset. -
How to Be a Relentless Marketer How to Be a Relentless Marketer: Assume No One Heard Your Message -
Holiday Social Media Marketing for Attorneys It is challenging to create great attorney marketing plans during the holidays. Here are some fun holiday marketing ideas that you can use in your law firm. -
The Attorney's Guide to Optimizing Your Avvo Profile Learn from a lawyer how to edit, update, and optimize your Avvo profile to attract clients with killer reviews. -
Five Ways to Attract New Legal Clients with Video Here are five legal video marketing tips to help beginners and veterans alike. -
How Video Converts Website Traffic Into Paying Clients Your website can have all the top-of-funnel traffic in the world, but traffic isn't worth much if it's not being converted into paying clients and real cases for your law firm. -
Legal Advertising and the New Legal Landscape The modern lawyer was born in 1977, when a pivotal Supreme Court case upheld the right of lawyers to advertise their services. -
3 Key Steps to Becoming the Obvious Choice in Your Market Let’s be honest. Law schools are great at molding and churning out more attorneys, but they don’t offer much in the way of how to run a law firm. -
Connect to Reporters with Year-End Highlights and Forecasts How you can introduce yourself to reporters as the year draws to a close. -
The Art of Letting Go of Small Tasks When You Own a Law Firm Learn to let go of tasks that are not worth your time in order to spend more time focusing on the "big money" opportunities for your solo or small law firm.