Great Legal Marketing has one mission; to help attorneys grow their practices through effective and ethical business growth strategies. Attorney Ben Glass and marketing and business consultant Charley Mann have developed numerous programs and guides to help attorneys reach their business goals.
Below you will find a wide selection of articles on all kinds of attorney business and marketing topics. Browse our content library to find useful information, innovative ideas, and unique "how-to" guides.
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Phone Tips for Lawyers What is the first contact that any potential client has with your practice? It has happened to your firm, when a client has been lost due to the initial call. -
Attorney Junk Fax Decision - NY June 11, 2009. Stern v. Bluestone. New York Court of Appeals opinion on why unsolicited legal newsletters are not a violation of the Telephone Consumer Protection Act. -
Virginia State Bar Proposed LEO 1581-Third Party Websites Virginia attorney Ben Glass's comments to the Virginia Stave Bar about its proposed Legal Ethics Opinion on Third Party Websites. -
Virginia State Bar Third Party Website Opinion The Virginia State Bar's legal ethics committee is proposing a new opinion that may adversely affect the participation of lawyers in web programs where consumers submit information that is distributed to participating lawyers. I'm not sure whether this is good or bad but what I'm doing right now is reaching out to some folks around the country to see if anyone can point me to anything similar in any states outside of Virginia. -
Multi-Tasking: A Brain Divided Against Itself Cannot Function Multi-tasking isn't a skill, it is an unfortunate byproduct of working on too many tasks. Attorneys who want thriving practices should NOT multi-task. -
Tedious Work Getting In The Way Of The Important Stuff? BATCH IT! I’ve talked a lot about goals and quitting and blocking things that aren’t important to your success. A lot of people say that this is a pipe dream and that we can’t always do what we want, the real world won’t let us, and our bosses don’t “get it.” -
Time If You Don't Know Where You're Going YManagement - Tip Number One So what are your goals? And what have you done today to achieve them? Here’s an easy way to get going with your goals. -
Do You Use These Excuses to Not have a Complex Marketing System? Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system: (1) If I don’t contact the client right away they will go to another lawyer, your system is too slow. (2) My clients don’t want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on. (4) The little cases don’t take up that much time and they pay the rent. (5) You do all that for each client? That must be expensive. -
Ridiculous Advertising Ethics Ruling from Supreme Court of Indiana Respondents admit that their use of the phrase "Legal Advertisement" rather than "Advertising Material" was a rule violation, but they contend that it was merely technical and inadvertent. Although the violation was inadvertent, we do not consider it to be a mere technicality. Use of the phrase "Legal Advertisement" may create the impression that the Commission or some other body had reviewed it and found it to be "legal." -
Ben Glass Interviewed on America's Premier Experts Attorney Marketing Expert Ben Glass Interviewed on America's Premier Experts -
What Smart Lawyers Do to Survive Recessions Times are tough, especially for a lot of law firms. Their clients, paralyzed by fear because of headlines, stop buying. Yet even in the worst of times, there are law firms not only surviving, but thriving -
Niche Marketers Network | Spammers That Give Lawyers a Bad Name Just received another one of those emails from Niche Marketers Network This company has no permission to market to me through bulk email. I didn't ask them to send unsolicited emails. Yet they've done it again. -
Ranking Your Law Firm in a Google Search Attorney Ben Glass discusses how you can use your website to stop someone from searching for a law firm in his tracks and come to you first. -
More Censorship of Lawyer Advertising from the Florida Supreme Court At least several justices of the Florida Supreme Court seemed opposed to the whole notion and seemed to be arguing that the Bar should be previewing everything a lawyer does before it is made available in any media. -
Bankruptcy Lawyer Marketing -- Thinking Differently Well, that's – that's really cool because someone right out of law school basically in a year and a half from opening the doors going to the top filer so I'm real curious now as to what were you doing differently? 'Cause you certainly were not the first Mastermind Member on the block. What do you think you were doing differently back in the mid-90s? -
New York Ethics Fight, Opening Brief of the State in its attempt to ban or limit many forms of lawyer advertising This is the opening brief in this New York State Battle over Legal Ethics in Which the State Tries to Limit Lawyer Advertising -
Effective TV Marketing for Bankruptcy Lawyers Attorney Ben Glass discusses TV ads with a MasterMind member -
How To Stand Out From Other Lawyers Virginia Personal Injury Attorney Ben Glass discusses how to stand out from the legal marketing crowd by shouting a different message than everyone else. -
Effective, Ethical Marketing Tools for Law Firms Attorney Ben Glass discusses how to convert initial contact from prospects into paying clients through the use of a marketing sequence. -
Internet Marketing for Lawyers Personal Injury Attorney Benjamin Glass explains how to use a marketing sequence and back-end marketing techniques to establish yourself as an expert before you ever meet with the client. -
Website Design and Marketing for Law Firms Ben Glass describes the four basic things that your website MUST do for you. -
Outsourcing the Small Stuff Internet marketing guru Ben Glass explains how outsourcing can save you tons of time and money. -
Differentiating your Law Practice is Easier than you Think Showing up different in a saturated lawyer market is difficult, but if they can sell 'premium' bottled water, then you can stand out in the marketplace. -
Six Essentials You Must Demand from Your Website Developer The six critical things that lawyers should be demanding from their web developers to ensure their website performs optimally. -
Lawyer Marketing on the Internet Getting your attorney website ranked on Google is not a matter of luck and it is not a function of how much money you spend. -
What other lawyers are saying about my program.... What lawyers are saying about Great Legal Marketing 2006 -
Our Testimonials Testimonials for Great Legal Marketing from 2006 -
Mega Mistakes in Lawyer Advertising Attorney Ben Glass shows the major mistakes lawyers make in trying to market their practices. -
Keeping in Contact with your Clients Using Newsletters Newsletters are an expensive investment, but they are an amazing client communication and referral tool. -
Making Noise With Your Marketing How showing up like no one else can make a huge difference in your marketing. A lesson from the pizza restaurant industry.