Great Legal Marketing has one mission; to help attorneys grow their practices through effective and ethical business growth strategies. Attorney Ben Glass and marketing and business consultant Charley Mann have developed numerous programs and guides to help attorneys reach their business goals.
Below you will find a wide selection of articles on all kinds of attorney business and marketing topics. Browse our content library to find useful information, innovative ideas, and unique "how-to" guides.
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Outsourcing: The Why, the How, and the What A guide on why and how you should utilize freelancers in your law firm that will skyrocket productivity (and 15 specific examples of what to use them for). -
We Don't Care About Ping-Pong Tables and Nap Pods Learn what employees of all ages REALLY want out of their workplace and how you can cultivate happy and productive employees. -
Should You Use Politics to Market Your Law Firm? Can a marketing message be worth it if it alienates half of the listeners? Depending on your practice area, Charley Mann's answer may surprise you... -
Should Attorneys Purchase Ad Space at Local Sporting Events? Local sports arena as eager to take your advertising dollars, but are ads at sporting events a good investment for attorneys? -
ACTUALLY GOOD Marketing Ideas You Can Learn from Pyramid Schemes and Multi-Level Marketing Pyramid schemes and multi-level marketing companies have been around for decades and are somehow still able to recruit more investors through their marketing. -
Fourth of July Marketing Ideas for Attorneys Independence Day is a great source of inspiration that will help your legal marketing stand out. -
Creating a Marketing Budget for Your Law Firm Most attorneys spend either too much or too little on their legal marketing. Learn how to create an effective marketing budget for your law firm. -
Become the Most Liked Attorney in Your Town (While Increasing the Number of Clients That Want YOU to Represent Them) It's 2019, if your law firm is not focusing on quality client service then you are falling behind your competitors. -
5 Ways You Can Build Community Trust Today If you want to have a constant stream of clients then you need for them to trust you, which isn't easy to do as an attorney. -
5 Questions to Consider When Determining Your Legal Video Marketing Strategy We live in a cluttered media landscape with thousands of marketing messages competing for limited consumer attention spans. -
Lawyer Marketing in the Yellow Pages in 2019 and Beyond The Yellow Pages still exist and they still get delivered. But is advertising in the Yellow Pages worth the money for a small law firm? -
Building A Great Team to Run Your Law Firm with Minimal Stress You don’t have to be a helicopter parent to your employees if you hire the right way the first time and learn to let go of your perfectionist instincts. -
How to Answer a Phone in a Law Office Have you ever called your own firm, or listened to recordings of the calls? What you THINK is happening on your phones is often different from reality. -
Should You Be Worried About the Big Law Firm in Your Town? If you want to succeed as an attorney, you need to reject the lizard brain and embrace an abundance mentality about your field. -
Does Your Law Firm “Wow” Every Potential Client That Walks In? You’ve done the hard part of getting them in the door. Now let’s give them an experience they’ll remember. -
Are Successful Lawyers More Selective About Their Clients? Why you should only focus on the clients who are best for you and your law firm. -
How to Choose Which Video Type is Right For Your Firm In a crowded online landscape, video content is engaging, compelling, and captures your audience’s attention (so long as you do it correctly). -
How Are Clients Finding My Website? Google Analytics has build-in terms that define how people find your site. These terms are organic search, referral, paid search, social, direct, and display. -
Avoid Data Overload and Focus on The Data That Matters If you want data-driven law firm marketing, you need to learn how to focus on what is important and ignore all the data that will lead you astray. -
Avvo is Demoting Your Profile if You Don't Pay Them Attorneys who have not paid for Avvo Pro will see their profiles pushed to the bottom of the Avvo search results. -
The Truth About Retaining Millennial Employees Millennials are perceived as an impossible group. I will explain to you why millennials aren't that different and what you can do to reach them. -
Is LinkedIn the Next Facebook? Is LinkedIn the next Facebook? It’s a question many marketers have been asking themselves, especially those in the B2B space. -
Lawyer Websites That 'Do It All' How to optimize your website to attract the most attention for your law firm. -
Facebook Live for Law Firms: What You Need to Know What law firms need to know about Facebook Live and how they can use the platform to get more leads for their law firms. -
We Are What We Pretend To Be Our minds are incredible machines that can shape the world around us. It is so important to visualize the life and the future you want. -
How Smart Attorneys Leverage Print Newsletters Showing up in someone’s mailbox with a physical marketing piece is more disruptive than it was before the internet began its march of domination. -
4 Reasons People Say They Hate Marketing (and Why They are Wrong) When you launch a new marketing campaign for your law firm, you will hear a lot of objections. Here is why all those objections are wrong. -
Website Self-Review and the Consumer Review Approach It’s been my experience that a 10-minute review of your website can yield quick and meaningful results. -
3 Community Marketing Ideas for Attorneys Here are three great ways to enhance the community marketing at your law firm. -
3 Things You Can Learn from Spotify IPO Amidst the chaos of the stock market, it's worth remembering that the highest return you can get on your investment is your law firm. -
Numbers to Change Your Life A break down of profit and productivity data points that could change your year and, ultimately, your life. -
Do Things That Make You Money Are you doing the things that make you the most money? You can only answer the question if you already determined exactly what makes you money and what doesn’t. -
The Power of YOU in Your Law Firm The #1 decider in the success of a law practice is the mental acuity, determination, and toughness of the owner of the practice. -
5 Changes You Should Make to Your Email Marketing Is your email marketing missing the mark? Try some of these tips to improve your open-rate, decrease opt-outs, and increase subscriber engagement. -
Why Some Referrals Are Bad For Your Law Firm Referrals are great, but they are not the last word in community marketing. Find out what may get your more leads than referrals alone. -
How to Create Legal Marketing Content that Converts How to created legal marketing web content that converts readers into clients. Exclusive tips from Michael Mogill from Crisp Video Group. -
How Lawyers Who "Do-It-All" Manage Their Time How do high performing lawyers manage their time and run successful practices? Find out how you can optimize your time and save your sanity. -
Six Online Marketing Ideas Attorneys Should Try and Three They Should Avoid With so many attorney marketing ideas out there, it is hard to know which will work and which are duds. Read this before you invest another dollar! -
3 Ways to Elevate Your Law Firm Client Experience Are potential clients impressed with the experience at your law firm? They should be. Find out how you can 'wow' clients who come into your office. -
How to Attract Better (and More Profitable) Law Firm Clients Before you start running around trying to get a boatload of new clients, it’s worth asking, 'What are those clients worth to my practice?' -
The Bar Addresses Lawyer Wellbeing and Misses the Mark Ben Glass talks about the recent bar comment on lawyer wellbeing and why the proposed change does not go far enough. -
Does Your Law Firm Slogan Actually Get You Cases? A staple of lawyer marketing is the tagline. Taglines are so prevalent that you may think it is good marketing. What is the truth? -
Biggest Video Failures Attorneys Make Do you want to use videos in your legal marketing? Here are the most common mistakes that it pays to avoid. -
Stay Focused on Priorities and Delegate the Rest We've found a tool worth exploring for those who want to leverage your time by outsourcing less intensive legal work and without hiring another attorney. -
9 Referral Marketing Strategies for Your Law Firm Clients referred to our practices are pre-disposed to sign a fee agreement and trust us more, making the whole process better. -
Should Your Law Firm Use Video? Discover if your law firm should use video and the best ways to utilize video on multiple platforms in your legal marketing. -
Why 'Being Your Own Boss' is a Trap for Law Firm Owners How being a founder and owner of a law firm is different from being the boss and how that effects your productivity. -
Where Images are Effective for Your Online Marketing (and Where They Aren’t) Are you considering using more images in your online marketing? Find out when it can help, or hurt, your marketing goals.