Effective, Ethical and Outside the Box Attorney Marketing
Virginia attorney Ben Glass developed Great Legal Marketing that has attorney members all over the world. His Gold, Diamond, and MasterMind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you social media ads, SEO, and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
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This is Why Your Law Firm Needs a Free Offer Learn all about how incorporating free offers can build credibility and increase leads for your law firm. -
Holiday Marketing Ideas for Your Law Firm Simple ways your law firm can stand out this holiday season. -
4 Ways to Update How You Think About SEO for Law Firms SEO is a critical part of any law firm’s marketing strategy, but it’s tough to master because it’s always evolving. Find out what’s going on with SEO in 2019. -
What Every Attorney Should Know About Writing Articles If you're not writing educational content for your law firm's website, you're missing out on an easy and lucrative opportunity to market your law firm. -
Have You Been Suckered Into Buying a Social Media Package? Be smarter than the lawyer who spends thousands of dollars for Facebook likes and invest your money in marketing that works. -
3 Marketing Tips for New Lawyers Whether you're fresh out of law school or you're an experienced attorney looking to own, there are three crucial things you should know about marketing. -
Creating an E-Newsletter for Your Law Firm Learn why your law firm needs it, what to write about, who to send it to, and how to track the effectiveness of an e-newsletter. -
Your Law Firm is Losing Money Because of Bad Intakes After all of the money, time, thought, and effort that went into getting your phones ringing, don't lose the client because of a bad intake. -
The Truth About SEO for Attorneys You've heard of Search Engine Optimization (SEO), but how does it apply to the legal field? Charley Mann talks through SEO in legal marketing. -
What Attorneys Need to Know About Using Freelancers A guide on why and how you should utilize freelancers in your law firm that will skyrocket productivity (and 15 specific examples of what to use them for). -
Create Workplace Happiness Without Nap Pods & Ice Cream Bars Learn what employees of all ages REALLY want out of their workplace and how you can cultivate happy and productive employees. -
Should You Use Politics to Market Your Law Firm? Can a marketing message be worth it if it alienates half of the listeners? Depending on your practice area, Charley Mann's answer may surprise you... -
Should Attorneys Purchase Ad Space at Local Sporting Events Local sports arena as eager to take your advertising dollars, but are ads at sporting events a good investment for attorneys? -
Learn Marketing Ideas from Pyramid Schemes and MLMs Pyramid schemes and multi-level marketing companies have been around for decades and are somehow still able to recruit more investors through their marketing. -
Fourth of July Marketing Ideas for Attorneys Independence Day is a great source of inspiration that will help your legal marketing stand out. -
Creating a Marketing Budget for Your Law Firm Most attorneys spend either too much or too little on their legal marketing. Learn how to create an effective marketing budget for your law firm. -
Client Service Goes Beyond Restaurants and Retail It's 2019, if your law firm is not focusing on quality client service then you are falling behind your competitors. -
5 Steps to Build Community Trust If you want to have a constant stream of clients then you need for them to trust you, which isn't easy to do as an attorney. -
5 Questions About Your Legal Video Marketing Strategy We live in a cluttered media landscape with thousands of marketing messages competing for limited consumer attention spans. -
Lawyer Marketing in the Yellow Pages in 2019 and Beyond The Yellow Pages still exist and they still get delivered. But is advertising in the Yellow Pages worth the money for a small law firm? -
Building A Team to Run Your Law Firm With Minimal Stress You don’t have to be a helicopter parent to your employees if you hire the right way the first time and learn to let go of your perfectionist instincts. -
How to Answer a Phone in a Law Office Have you ever called your own firm, or listened to recordings of the calls? What you THINK is happening on your phones is often different from reality. -
Should You Be Worried About the Big Law Firm in Your Town If you want to succeed as an attorney, you need to reject the lizard brain and embrace an abundance mentality about your field. -
Does Your Law Firm Wow Every Potential Client That Walks In You’ve done the hard part of getting them in the door. Now let’s give them an experience they’ll remember. -
Are Successful Lawyers More Selective About Their Clients Why you should only focus on the clients who are best for you and your law firm. -
How to Choose Which Video Type is Right For Your Firm In a crowded online landscape, video content is engaging, compelling, and captures your audience’s attention (so long as you do it correctly). -
Law Firm Hiring: How to Build an All-Star Team With the right team in place, you can crush any goal you set for yourself and achieve extreme growth in your firm. -
How Are Clients Finding My Website Google Analytics has build-in terms that define how people find your site. These terms are organic search, referral, paid search, social, direct, and display. -
Avoid Data Overload and Focus on The Data That Matters If you want data-driven law firm marketing, you need to learn how to focus on what is important and ignore all the data that will lead you astray.