Great Legal Marketing has one mission; to help attorneys grow their practices through effective and ethical business growth strategies. Attorney Ben Glass and marketing and business consultant Charley Mann have developed numerous programs and guides to help attorneys reach their business goals.
Below you will find a wide selection of articles on all kinds of attorney business and marketing topics. Browse our content library to find useful information, innovative ideas, and unique "how-to" guides.
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If You Want to Be a “Celebrity Lawyer,” You Have to Lay the Groundwork First If you lay the necessary groundwork, you, too, can be the “celebrity lawyer” in your area. -
A Law Firm’s Best Advertising Is Its People: Getting Your Staff Up to Snuff on the Phone Do you know what your employees are saying to potential customers? Our legal marketing team suggests you take an interest to avoid losing your ideal clients. -
Attract and Communicate with Legal Customers via Social Networking Sites Still shouting from the top of the mountain, unreachable to your customers? Learn the value of interacting with your legal clients via social media. -
A Live Chat Box Without Someone on the Other End is Worse than Useless If you include a live chat box on your site, you have to make sure an employee is always available to chat. -
A Good Business Owner Is a Technician, a Manager, and an Entrepreneur In order to be successful at business, you have to be a good technician, manager, and visionary. -
You Don't Have to Put in 100 Hours a Week to Be a Successful Lawyer Despite what other lawyers tell you, you don't have to make the law your one and only obsession in life. -
Being Listed As a “Best Lawyer” Isn't All It's Cracked Up to Be You should think twice about participating in those “Top 100 Lawyers” advertising supplements. -
Following Up with Prospects Can Pay Off Down the Road If you stay in touch with prospective clients, they're more likely to remember your name and hire you as their attorney. -
If You Believe the World Is Full of Opportunities, You'll Be a More Successful Lawyer Effective lawyers believe that a rising tide lifts all boats, and they're not afraid to share information with the competition. -
As Far As the General Public is Concerned, One Lawyer is As Good As the Next Advertising and promotional practices have made it more and more difficult for the public to tell between good and bad lawyers. -
Your Law Firm Marketing Committee: More People, More Ideas Great Legal Marketing discusses the idea of using a marketing committee to run a law firm marketing campaign. -
Freebies and Frisbees: How to Choose the Best Promotional Items for Your Law Firm Promotional items can give your law firm more exposure, but only if they’re done right. Get the most out of your giveaways with our legal marketing tips. -
Keys To Attorney Marketing: Understanding Why Education-Based Marketing Benefits Lawyers and Clients Education-based marketing is an excellent strategy for attorneys who are looking for high-quality cases, and it helps clients, too. -
Keys To Lawyer Marketing: Four More Ways To Become A Local Attorney Celebrity Attorney marketing strategist Ben Glass shares four more ways you can establish yourself as a celebrity lawyer through smart marketing in your city or state. -
Writing a Book For Your Attorney Website? Avoid These Common Mistakes Writing a free, downloadable book for your attorney website visitors is a great marketing idea, as long as you avoid these common mistakes. -
Fresh Out Of Attorney Video Ideas? Here Are Four Lawyer Video Topics For Your Next Shoot Want to make online attorney videos, but aren’t sure where to start or what to talk about? Here are four lawyer video ideas to get you started. -
Some Restrictions Placed on Law Firm Ads Great Law Marketing discusses some of the restrictions on law firm marketing campaigns across the country. -
3 Things That Make Successful Marketing Hard for Lawyers Ben Glass discusses a few reasons which make success in marketing difficult for law firms, and what can be done to help. -
Why Attending Legal Marketing Seminars is Important Learn why good legal marketing seminars are important for your law firm's success and how they can help you achieve your personal goals as a lawyer. -
Shock and Awe: the Best Marketing for Lawyers Information sent to potential clients after they contact a law firm is vital to earning their business. Click here for more on the best marketing for lawyers. -
Why People Ignore Lawyer Marketing — and Why They Won’t Ignore YOUR Bankruptcy Lawyer Marketing Learn why many legal advertisements fail and how your bankruptcy lawyer marketing ads can be successful to help you get the clients and cases that you want. -
How to Get Personal Injury Clients Using Law Firm Radio Advertising Radio advertising is an effective answer to the question of how to get personal injury clients. View this page for more information on why this tool works. -
Make the Most of Bankruptcy Law Firm Marketing with a Great Landing Page Learn how to convert website visitors into clients with a great landing page for your bankruptcy law firm marketing pay-per-click advertising campaign. -
Personal Injury Attorney Marketing: Niches to Riches Creating a practice area and geographic niche can help your personal injury attorney marketing, quality of life and bottom line. Learn how to find that niche. -
Congratulations! You are a Celebrity (Thanks to Attorney Marketing) Learn how you can become a celebrity lawyer and how your attorney marketing practices can help you get the cases that you want for your small law firm. -
3 Reasons to Use Promotional Items in Your Lawyer Marketing Campaign Learn why promotional items can be a good return on your lawyer marketing investment and help you get the clients you want from your legal marketing. -
Does Your Law Firm Marketing Website Have Goals? Setting the correct goals for a legal website is essential to the success of a law firm marketing plan. View this page for an overview. -
Time Management for Attorneys - How To Get it All Done Time Management for Attorneys - How a guy with 9 kids runs two businesses and still gets home in time for dinner. -
Advertise with Celebrities – Ethically! You don’t need William Shatner or Simon Cowell to star in your lawyer advertising – local celebrities are just as good, and won’t get you in trouble with the state Bar! -
The Language of Your Legal Marketing In your legal marketing you need to evoke a feeling in your clients’ minds through your lawyer marketing language. -
The History of Lawyer Advertising When the concept of legal marketing came about, lawyer advertising was unheard of. -
Developing Your Unique Selling Proposition (a.k.a Standout Advantage) One of the best ways to stand out in a sea of carbon-copy lawyers is to have a unique selling proposition (a.k.a Standout Advantage) -
Organizing a Local Mastermind Group Two heads are better than one, and many successful heads together are even better. -
There are Some Things You Should Know: Ben Glass's approach to legal marketing is different and it is not for everyone. Do you want to know how you can set up your law practice in such a way that you are able to live the life you want? If so, read more on this page of our website. -
Marketing Yourself as a Niche Lawyer Don’t be afraid to carve out a special place for yourself in your local legal realm. -
The Power of Free Giveaways for Your Attorney Marketing There’s more to promotional items for lawyers than just knick-knacks and logoed pens. Your informational materials can be a great legal marketing tool, too. -
Can Radio Commercials Be Effective Law Firm Marketing? Radio advertising can be a great way for a lawyer to attract new targets. But you need to make sure you are using certain best practices to ensure success. -
Are TV Commercials Effective Legal Marketing Will TV commercials get your firm clients? Discover what is and what is not effective in attorney TV ads and how you can improve your return on investment. -
Effective Lawyer Marketing Through Monthly Newsletters How can you create an effective monthly newsletter for your law firm? Great Legal Marketing has attorney newsletter marketing tips you need to know.