Effective, Ethical and Outside the Box Attorney Marketing
Virginia attorney Ben Glass developed Great Legal Marketing that has attorney members all over the world. His Gold, Diamond, and MasterMind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you social media ads, SEO, and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
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The Best Formula for a Follow-Up Sequence Most attorneys are of the "one and done" mindset. Read what we have identified as the best way to keep yourself in front of your potential client. -
Video Marketing Basics for Attorneys Video marketing for attorneys is important to any law firm's overall marketing strategy. Take advantage of the power of YouTube with these basics tips. -
Social Media Will Not Create Long-term Marketing Success Social media for attorneys is not a way to build long-term marketing success. Facebook and Twitter marketing are not tools for sustainable profit. -
Four Tips for Getting Great Reviews on Attorney Review Sites Attorney marketing pro, Ben Glass, shares four tips that can help your law firm get more great online attorney reviews on sites like Yelp and Google. -
4 Ways to Make Sure Your Law Firm Marketing is Working Do your staff members play when the boss is away? Our legal marketing team discusses using mystery shoppers to find out how your customers see your firm. -
10 Ways Work-Related Stress May Hurt the Health of Attorneys If you are an attorney working too hard to make your law office a success, you may be damaging your mental health and physical health. -
5 Web Marketing Mistakes That Will Cost You Your Readership Are you putting too much trust in your legal blog’s spell-check software? Find out how simple grammar fails can sink your whole legal marketing strategy. -
Need Ideas? Common Automated Marketing Emails from Attorneys Are you setting up an automated marketing campaign, but aren’t sure what kind of triggered emails to write? These six ideas from Ben Glass will get you started. -
Writing Your Law Firm’s Free Informational Guide Sick of staring at a blank page? Our legal marketing team offers three easy steps to get your law firm’s free legal guide written in just a few minutes a day. -
Why Your Legal Marketing Must Speak to Your Client Still talking about your case results on page 1 of your legal website? Our legal marketing team explains why talking about you means speaking to an empty room. -
Five Huge Benefits of Automated Marketing for Attorneys Ben Glass shares five big benefits that come with automating your marketing efforts and automatically following up with potential clients. -
4 Tips to Attract More Blog Readers with Less Effort Hate the thought of spending precious hours on another tiresome blog post? Our legal marketing team explains how less can be more with a little optimization. -
Attorney Marketing Strategies: How To Nurture Your Tribe When it comes to attorney marketing, getting contacts is not your only goal: you also have to keep your tribe happy, impressed, and ready to recommend you. -
Three Benefits of Having Videos on Your Law Firm Website Still relying on your law firm’s web copy alone to gain your clients’ trust? Learn how adding video can improve your legal marketing in just under two minutes. -
Grow Your Tribe and Get the Cases You Want If you want to get the ideal clients to your legal practice, you should first grow your tribe — your database of people who have had contact with your office. -
Is Your Web Design Killing Your Law Firm’s Marketing? Not sure what the difference is between a web marketer and a web designer? Your law firm’s personal injury marketing needs both beauty and brains to succeed. -
Listen, Attorneys: Five Industry Norms You Should Reject Should you follow industry norms or not? Ben Glass breaks down why taking your own path when it comes to attorney marketing is sometimes an excellent idea. -
Online Attorney Marketing and Your Bar Association Rules Before you start advertising your law office, make sure that you know and understand the ethics rules as outlined by your state bar association. -
Optimizing Your Paper Marketing on Your Legal Website Thinking about dumping all of your old brochures in the garbage? Wait! Our legal marketing team explains how to use your paper marketing in an online campaign. -
4 Reasons Online Marketing is Challenging for Small Firms Marketing a law firm online is significantly different than marketing other services or products online. Find out why, and what steps you should take next. -
Using Old Tricks to Improve Your Online Legal Marketing Think writing for websites is completely different from writing for print media? Our legal marketing consultants explain why the old ways can benefit the new. -
Five Examples of Education Based Marketing for Attorneys Ben Glass offers five different ways that attorneys can connect with clients and potential clients using education-based marketing. -
Five Ways to Add Keywords to Your Law Firm’s Web Marketing Overusing keywords can be as bad as forgetting them altogether. Our legal marketing team explains the best use of keywords for readers and search engines. -
Five Ways Picking a Niche Can Improve Your Legal Practice Picking a niche for your law firm can help you in a myriad of ways, from making marketing easier to improving your bottom line. Learn more from Ben Glass. -
Using Key Phrases to Get Readers to Your Legal Website Still hoping to grab your ideal client using vague keywords and phrases? Read here to find out how keyword specificity will help your legal marketing strategy. -
Your Law Firm Should to Be on the First Page of Google If you're not on the first page of Google search results, you may as well be invisible. -
How Your Law Firm’s Website Can Fall Through the Cracks Are you doing everything you can to bring in new customers? Our team outlines three ways your legal marketing could be failing you without you knowing it. -
Your Law Firm’s Website is NOT Print Advertising Are you still clinging to an image of your website that fails to bring in clients? Our legal marketing team explains how to let go of ideas that don’t work. -
Aggravated by Clients? Use the Pareto Principle As a general rule, 80 percent of your aggravation will be caused by 20 percent of your clients. -
Six Things You Must Do to Keep Your Legal Web Content Alive Still relying on your staff to fix your website? Our legal advertising team explains the benefits (and necessity) of being hands-on with your legal web content.