Effective, Ethical and Outside the Box Marketing Information
Virginia attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the world. His gold, diamond, and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
Of course, you can also submit a marketing question to Ben's team at AskYourMarketingQuestion.com.
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Five Huge Benefits of Automated Marketing for Attorneys Ben Glass shares five big benefits that come with automating your marketing efforts and automatically following up with potential clients. -
4 Tips to Attract More Blog Readers with Less Effort Hate the thought of spending precious hours on another tiresome blog post? Our legal marketing team explains how less can be more with a little optimization. -
Attorney Marketing Strategies: How To Nurture Your Tribe When it comes to attorney marketing, getting contacts is not your only goal: you also have to keep your tribe happy, impressed, and ready to recommend you. -
Three Benefits of Having Videos on Your Law Firm Website Still relying on your law firm’s web copy alone to gain your clients’ trust? Learn how adding video can improve your legal marketing in just under two minutes. -
Grow Your Tribe and Get the Cases You Want If you want to get the ideal clients to your legal practice, you should first grow your tribe — your database of people who have had contact with your office. -
Is Your Web Design Killing Your Law Firm’s Marketing? Not sure what the difference is between a web marketer and a web designer? Your law firm’s personal injury marketing needs both beauty and brains to succeed. -
Listen, Attorneys: Five Industry Norms You Should Reject Should you follow industry norms or not? Ben Glass breaks down why taking your own path when it comes to attorney marketing is sometimes an excellent idea. -
Online Attorney Marketing and Your Bar Association Rules Before you start advertising your law office, make sure that you know and understand the ethics rules as outlined by your state bar association. -
Optimizing Your Paper Marketing on Your Legal Website Thinking about dumping all of your old brochures in the garbage? Wait! Our legal marketing team explains how to use your paper marketing in an online campaign. -
4 Reasons Online Marketing is Challenging for Small Firms Marketing a law firm online is significantly different than marketing other services or products online. Find out why, and what steps you should take next. -
Using Old Tricks to Improve Your Online Legal Marketing Think writing for websites is completely different from writing for print media? Our legal marketing consultants explain why the old ways can benefit the new. -
Five Examples of Education Based Marketing for Attorneys Ben Glass offers five different ways that attorneys can connect with clients and potential clients using education-based marketing. -
Five Ways to Add Keywords to Your Law Firm’s Web Marketing Overusing keywords can be as bad as forgetting them altogether. Our legal marketing team explains the best use of keywords for readers and search engines. -
Five Ways Picking a Niche Can Improve Your Legal Practice Picking a niche for your law firm can help you in a myriad of ways, from making marketing easier to improving your bottom line. Learn more from Ben Glass. -
Using Key Phrases to Get Readers to Your Legal Website Still hoping to grab your ideal client using vague keywords and phrases? Read here to find out how keyword specificity will help your legal marketing strategy. -
Your Law Firm Should to Be on the First Page of Google If you're not on the first page of Google search results, you may as well be invisible. -
How Your Law Firm’s Website Can Fall Through the Cracks Are you doing everything you can to bring in new customers? Our team outlines three ways your legal marketing could be failing you without you knowing it. -
Your Law Firm’s Website is NOT Print Advertising Are you still clinging to an image of your website that fails to bring in clients? Our legal marketing team explains how to let go of ideas that don’t work. -
Aggravated by Clients? Use the Pareto Principle As a general rule, 80 percent of your aggravation will be caused by 20 percent of your clients. -
Six Things You Must Do to Keep Your Legal Web Content Alive Still relying on your staff to fix your website? Our legal advertising team explains the benefits (and necessity) of being hands-on with your legal web content. -
Your Biggest Challenge? Hiring Employees You Can Trust By setting up the appropriate systems in advance, you can practically guarantee your employees' success. -
The Difference Between Web Designers and Web Marketers. Are you spending tons of money on a pretty website with no brains? Our legal marketing consultants discuss the three pillars of an effective legal website. -
Start a Mastermind Group to Improve Your Marketing One of the best things a lawyer could do to market his practice is to start a local business marketing and mastermind group. Here's how. -
Not All Lawyers Can Afford Full-Time Employees If you can't afford full-time employees, you can contract with third parties to provide administrative services. -
An Valuable Marketing Employee (That You Don’t Have to Pay) Don’t want to hire someone to be in charge of your contact database? Automating your system is a smart alternative for streamlining your legal marketing. -
You Need to Seal the Deal with Prospective Clients A good lawyer should convert potential clients into actual clients close to 100 percent of the time. -
You Can Geographically Target Your Pay-Per-Click Campaign You can advertise your firm hyper-locally by changing the geographical settings of your point-and-click ads. -
If a Marketing Strategy is Too Good to Be True, it Likely is Yellow Pages advertising prices may be low, but that doesn’t make them an “easy win” for your legal marketing campaign. Read these tips before placing your ad. -
Pay-Per-Click Advertising Can Be a Powerful Tool for Lawyers Are you new to online marketing? Pay-per-click advertising can be an efficient and economical way to attract new clients. -
What Your Law Firm’s Yellow Pages Ad Must Have Your Yellow Pages ad is a waste of money if it looks like every other attorney ad in the book. Our legal marketing team discusses ways to innovate your ad.