Effective, Ethical and Outside the Box Marketing Information
Virginia attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the world. His gold, diamond, and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
Of course, you can also submit a marketing question to Ben's team at AskYourMarketingQuestion.com.
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I’m Ready to Reserve My Spot for the 2010 SuperConference! I’m Ready to Reserve My Spot for the 2010 SuperConference! I Understand Your Lawyer Marketing Events Have Sold Out the Last Five Times You Held Them and That You are over 50% Sold Now. Please Don’t Leave Me Out! -
Attorney Marketing Tips | Sending Out the Information Package Find out a marketing tool that would cost millions of dollars if implemented in a Yellow Pages ad. This article reveals how you can educate your potential clients so that their search for an attorney will end with you. -
Lawyer Marketing Tips | Creating Effective Attorney Ads It is possible to say that you are a specialist without ever having to say those exact words. Read this article to learn how to create effective lawyer advertisements that show that you are an expert in your field and discover what attorney marketing mistakes you need to avoid. -
Stephen Fairley, The Rainmaker Institute – Social Media Social media is growing at a rapid pace and you should not just be sitting on the sidelines watching your competitors take your business. In this article, Stephen Fairley with the Rainmaker Institute discusses the significance of social media and why attorneys need to jump on the bandwagon. -
Stephen Fairley, The Rainmaker Institute – Be the Center of Influence One tremendous way to set yourself up to receive referrals is to become the center of influence in your community. In a recent monthly coaching call, Stephen Fairley with the Rainmaker Institute, gave some tips on becoming the center of influence or toll booth in which all requests for services flow through. -
South Carolina Lawyer Advertising Decision on Worker's Comp TV Ad This is an attorney disciplinary matter involving a complaint filed against Respondent by an "anonymous member" of the South Carolina Bar for broadcasting an allegedly misleading television advertisement. The Commission on Lawyer Conduct filed formal charges against Respondent. Respondent filed an Answer in which he denied the alleged misconduct. Following a hearing, a Hearing Panel of the Commission on Lawyer Conduct ("the Panel") concluded that Respondent’s advertisement was "neither inherently misleading nor actually misleading." -
Slam Down of South Carolina Disciplinary Counsel on Lawyer Advertising This is one of the more remarkable efforts by a state bar to squelch good lawyer marketing. Remarkable because of the breadth of resources the bar wasted chasing down an anonymous complaint about an attorney's TV ad that was benign. Its pretty scary, however, to think that a bar would be devoting such resources (paid for by mandatory dues that it extracts from its members) on such bad logic...and, that it appealed to the Supreme Court of South Carolina, (thereby wasting more time and resources for everyone) a decision by the “Hearing Panel of the Commission on Lawyer Conduct.” -
Stephen Fairley ,The Rainmaker Institute – Allied Professionals When it comes to selecting a referral partner, non-legal professionals are one of the most overlooked groups. Read this article to learn some of the tips provided by Stephen Fairley with The Rainmaker Institute in a recent monthly coaching call.