Effective, Ethical and Outside the Box Marketing Information
Virginia attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the world. His gold, diamond, and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
Of course, you can also submit a marketing question to Ben's team at AskYourMarketingQuestion.com.
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Tedious Work Getting In The Way Of The Important Stuff? BATCH IT! I’ve talked a lot about goals and quitting and blocking things that aren’t important to your success. A lot of people say that this is a pipe dream and that we can’t always do what we want, the real world won’t let us, and our bosses don’t “get it.” -
Think Accessibility Is The Key To Good Service? Think Again! Limiting your availability -
Time If You Don't Know Where You're Going YManagement - Tip Number One So what are your goals? And what have you done today to achieve them? Here’s an easy way to get going with your goals. -
Do You Use These Excuses to Not have a Complex Marketing System? Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system: (1) If I don’t contact the client right away they will go to another lawyer, your system is too slow. (2) My clients don’t want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on. (4) The little cases don’t take up that much time and they pay the rent. (5) You do all that for each client? That must be expensive. -
Good Lawyer Marketing IS Complex Lawyers sometimes visit me at my office to pick my brain about marketing. Typically, I’ll bring them in and show them all of the things I do to get a client. I’ll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say “I’m interested” and then all of the things that happen to them once they do. I’ll show them the steps I force clients to take before they can meet with me. -
Ridiculous Advertising Ethics Ruling from Supreme Court of Indiana Respondents admit that their use of the phrase "Legal Advertisement" rather than "Advertising Material" was a rule violation, but they contend that it was merely technical and inadvertent. Although the violation was inadvertent, we do not consider it to be a mere technicality. Use of the phrase "Legal Advertisement" may create the impression that the Commission or some other body had reviewed it and found it to be "legal." -
Ben Glass Interviewed on America's Premier Experts Attorney Marketing Expert Ben Glass Interviewed on America's Premier Experts -
What Smart Lawyers Do to Survive Recessions Times are tough, especially for a lot of law firms. Their clients, paralyzed by fear because of headlines, stop buying. Yet even in the worst of times, there are law firms not only surviving, but thriving