Effective, Ethical and Outside the Box Marketing Information
Virginia attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the world. His gold, diamond, and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
Of course, you can also submit a marketing question to Ben's team at AskYourMarketingQuestion.com.
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Do You Use These Excuses to Not have a Complex Marketing System? Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system: (1) If I don’t contact the client right away they will go to another lawyer, your system is too slow. (2) My clients don’t want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on. (4) The little cases don’t take up that much time and they pay the rent. (5) You do all that for each client? That must be expensive. -
Good Lawyer Marketing IS Complex Lawyers sometimes visit me at my office to pick my brain about marketing. Typically, I’ll bring them in and show them all of the things I do to get a client. I’ll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say “I’m interested” and then all of the things that happen to them once they do. I’ll show them the steps I force clients to take before they can meet with me. -
Ridiculous Advertising Ethics Ruling from Supreme Court of Indiana Respondents admit that their use of the phrase "Legal Advertisement" rather than "Advertising Material" was a rule violation, but they contend that it was merely technical and inadvertent. Although the violation was inadvertent, we do not consider it to be a mere technicality. Use of the phrase "Legal Advertisement" may create the impression that the Commission or some other body had reviewed it and found it to be "legal." -
Ben Glass Interviewed on America's Premier Experts Attorney Marketing Expert Ben Glass Interviewed on America's Premier Experts -
What Smart Lawyers Do to Survive Recessions Times are tough, especially for a lot of law firms. Their clients, paralyzed by fear because of headlines, stop buying. Yet even in the worst of times, there are law firms not only surviving, but thriving -
Niche Marketers Network | Spammers That Give Lawyers a Bad Name Just received another one of those emails from Niche Marketers Network This company has no permission to market to me through bulk email. I didn't ask them to send unsolicited emails. Yet they've done it again. -
Ranking Your Law Firm in a Google Search Attorney Ben Glass discusses how you can use your website to stop someone from searching for a law firm in his tracks and come to you first. -
More Censorship of Lawyer Advertising from the Florida Supreme Court At least several justices of the Florida Supreme Court seemed opposed to the whole notion and seemed to be arguing that the Bar should be previewing everything a lawyer does before it is made available in any media. -
Bankruptcy Lawyer Marketing -- Thinking Differently Well, that's – that's really cool because someone right out of law school basically in a year and a half from opening the doors going to the top filer so I'm real curious now as to what were you doing differently? 'Cause you certainly were not the first Mastermind Member on the block. What do you think you were doing differently back in the mid-90s?