How to Outsource the Small Stuff

You may not find the marketing side of your law practice very interesting.  Even if you do, you probably don’t think you have the time to do all the work for your law practice and also all the work for the marketing of your law firm. 

It’s true that building all the content for your website and managing your own monthly newsletter can be incredibly time consuming.  That’s why I recommend finding a good writer who can handle some of the work for you.  

When I first started out, I used a young journalist out of North Carolina who scoured the internet, got Google Alerts, and looked for articles about accidents, legislation, and other things of interest to anyone looking for a personal injury attorney in northern Virginia.  He wrote the first draft of blog posts and articles and would send them to me.  This allowed me to still control exactly what was getting posted on my website, but kept me from having to do any of the research on the front-end.

In hiring these people as contract workers, I’ve discovered an entire world of virtual assistants who are happy to work from home and draft things for my website.  But that’s not all they do.  You can hire a virtual assistant to write copy for your newsletter and to take care of the formatting for you. 

If you’ve been trying to do it all yourself, you’ll be surprised how much time you can save by paying a virtual assistant or a high school student $10/hr. to surf the web for relevant cases.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.