Virginia personal injury attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the United States and in Canada. His coaching and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
Of course, you can also submit a marketing question to Ben's team at AskYourMarketingQuestion.com.
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The Top 20 Attorney Ads of 2020 Discover the best Great Legal Marketing attorney ads and strategies of 2020, covering everything from digital, print, to community marketing. -
How to Get New Clients for a Law Firm (and 15 Sample Lead Generation Offers) Most law firm marketing is costly and ineffective because lawyers are unsure about how to attract new clients. Uncover what you weren't taught in law school. -
How to Get Clients as a Criminal Defense Attorney Criminal defense lawyers face more competition than most practice areas. Discover how you can stand out and attract clients in the competitive market. -
What is the Functional Role of Marketing in a Law Firm What purpose does marketing serve in a law firm, and does your law firm actually need it? Discover why marketing is essential for law firm growth. -
Huge Financial Opportunity (PPP) 349 Billion PPP is generally intended to cover your payroll costs. Payroll costs include company retirement benefits, employer payroll taxes, group health insurance. It can also be used to cover rent and utilities. -
7 Simple Steps to Make a Marketing Plan Fast Create an effective marketing plan without wasting your valuable time, money and energy. -
The Art of Letting Go of Small Tasks When You Own a Law Firm Learn to let go of tasks that are not worth your time in order to spend more time focusing on the "big money" opportunities for your solo or small law firm. -
This is Why Your Law Firm Needs a Free Offer Learn all about how incorporating free offers can build credibility and increase leads for your law firm. -
Holiday Marketing Ideas for Your Law Firm Simple ways your law firm can stand out this holiday season. -
Fourth of July Marketing Ideas for Attorneys Independence Day is a great source of inspiration that will help your legal marketing stand out. -
Creating a Marketing Budget for Your Law Firm Most attorneys spend either too much or too little on their legal marketing. Learn how to create an effective marketing budget for your law firm. -
Numbers to Change Your Life and Your Law Firm A break down of profit and productivity data points that could change your year and, ultimately, your life. -
Have You Done My Top Ten Law Firm Marketing Checklist? Do you need to start marketing your law firm TODAY? Review my 10 step marketing checklist before you do anything else! -
Is Your Law Firm Marketing Working How you can know if your legal marketing campaign is really bringing new clients to your law firm. -
The Real Reason Why Lawyers are Stressed and Unhappy Virginia Lawyers Weekly wrote a piece about attorneys under so much stress that it negatively affects their health and well-being. Find out the real reason why. -
Writing a Book as an Attorney: The Why and How of It Publishing a book if you are an attorney adds an extra layer of authority and credibility to your name. Be the lawyer who literally 'wrote the book on it.' -
Bad Ideas in Building Relationships with Your Marketing Developing relationships in the legal field can be a great way to generate more leads for your practice. What could possibly go wrong? -
What Are the Best Leads for a Law Practice How can you tell what the best leads are for your law practice? Learn how to tell which leads are hottest and how you can move cooler leads to blazing hot! -
Merging Your Offline and Online Legal Marketing Marketing is often divided into "offline" and "online" opportunities. But what if there was a way to make the most of both at the same time? -
The Danger of "One" (Marketing Lesson from Colt and Beretta) What is the danger of "one" and how could it endanger your law practice? Learn a marketing lesson from two of the largest gun manufacturers in the United States -
How Successful Law Firms Answer the Phone Your phones are the first line of communication with potential clients and are a critical element to your law firm's success. Are they working well enough? -
3 Ways to Get More Referrals for Your Law Practice Want more referrals for your law practice? Learn 3 ways to generate more referrals from other attorneys and past clients. -
Legal Marketing Metrics | What Numbers Matter? What numbers are important when you are trying to market your law practice? Learn about the math of marketing and how it could change the way you market. -
Important Hiring Advice for Small Law Firms Hiring good people is one of the most difficult tasks faced by small firm attorneys. How can you improve your hiring process in your law practice? -
Why Legal Services Should Be Sold as Products How would it change the way you deliver your legal services if you viewed it as a product instead? Learn why you should be delivering "legal products." -
Law Firm Marketing Lessons from The Grateful Dead Learn how The Grateful Dead spawned a fan base that continues to sing their praises and show up at concerts, and how that can be used in law firm marketing. -
The Power of "No" in Your Law Practice Learning to say "no" to certain things in your practice can be a powerful tool for your success. What should you say "no" to more often? -
9 Money-Making Marketing Opportunities for Law Firms Lead generation is the most important element of marketing your law practice. What should you be doing to get more potential clients to find you? -
Do Free Reports Still Work in Legal Marketing? Should you use a free report to market your law practice? Do they even actually work? Learn the truth about free reports in legal marketing. -
3 Ways to Sign More Clients at Appointments Do you have appointments with potential clients who end up signing with another practice? Learn 3 ways to make sure that they always sign with your law firm. -
Why Law Firms Need Marketing Directors Does your law firm need a marketing director? When should you get a marketing director for your law firm? Get the answers you need from Great Legal Marketing. -
3 SEO Strategies for Law Firms Learn the 3 SEO strategies Great Legal Marketing recommends to help your website rank higher in Google's search engine results. -
Four Tips for Getting Great Reviews on Attorney Review Sites Attorney marketing pro, Ben Glass, shares four tips that can help your law firm get more great online attorney reviews on sites like Yelp and Google. -
Need Ideas? Common Automated Marketing Emails from Attorneys Are you setting up an automated marketing campaign, but aren’t sure what kind of triggered emails to write? These six ideas from Ben Glass will get you started. -
4 Tips to Attract More Blog Readers with Less Effort Hate the thought of spending precious hours on another tiresome blog post? Our legal marketing team explains how less can be more with a little optimization. -
Attorney Marketing Strategies: How To Nurture Your Tribe When it comes to attorney marketing, getting contacts is not your only goal: you also have to keep your tribe happy, impressed, and ready to recommend you. -
4 Reasons Online Marketing is Challenging for Small Firms Marketing a law firm online is significantly different than marketing other services or products online. Find out why, and what steps you should take next. -
Five Examples of Education Based Marketing for Attorneys Ben Glass offers five different ways that attorneys can connect with clients and potential clients using education-based marketing. -
Five Ways Picking a Niche Can Improve Your Legal Practice Picking a niche for your law firm can help you in a myriad of ways, from making marketing easier to improving your bottom line. Learn more from Ben Glass. -
Aggravated by Clients? Use the Pareto Principle As a general rule, 80 percent of your aggravation will be caused by 20 percent of your clients. -
If a Marketing Strategy is Too Good to Be True, it Likely is Yellow Pages advertising prices may be low, but that doesn’t make them an “easy win” for your legal marketing campaign. Read these tips before placing your ad. -
Why Your Law Firm’s Offer Is the New “Free Consultation” Still putting off writing a free legal guide for your customers? Our legal marketing team explains why this simple tactic can bring immeasurable benefits. -
Want to Be Successful? Avoid “RC” and “MSMD” Marketing. Your law firm won’t flourish if you simply imitate your competition or pick marketing strategies out of a hat. -
Want to Differentiate Yourself? You Need a Marketing “Hook” A marketing “hook” will give potential clients a reason to choose you over the other attorney down the block. -
The Right Software Can Make a Huge Impact on Your Law Firm Not sure which software is best for your law firm? Our legal marketing strategists help you narrow down the choices with these six must-have options. -
Why Multimedia Marketing Is Better Than a Billboard Still using a TV spot and phone book ad to do most of your advertising? Our strategists explain why your legal marketing campaign needs a finger in every pie. -
Four Major Problems with TV Ads for Bankruptcy Law Firms Television commercials are becoming a thing of the past—so it is worth it to buy airtime? Here are the major issues facing your legal TV advertising campaign. -
How to Become a Local Celebrity Lawyer in Five Easy Steps If you lay the necessary groundwork, you, too, can be the “celebrity lawyer” in your area. -
Press Releases Are Important to Your Promotional Strategy By issuing press releases, you can impress prospective clients and even be included in local news coverage.