How to Stop Worrying About Your Legal Marketing (Part B)

Automating With Your Database

Technology is a great thing when you use it properly. When you've got a huge contact list, you also have a lot of opportunities to use it. With the proper software and client database management, you can send automated e-mails, print shipping labels for your information packets, and generate e-mail lists for your newsletters, all without actually doing it yourself.

Having a good database and automation software in play is critical to being able to stop worrying about your marketing. The more you can automate and let it run without monitoring, the better. Setting up the initial workflow to make sure the right lawyer advertising pieces are going to the right clients may take some work at first, but it'll pay off later. 

Getting Outside Help with Your Legal Marketing

You don't need to handle all your legal marketing alone. There are many companies out there in a variety of fields that specialize in business marketing and promotion; some even specialize in services tailored to lawyers. You've got a law firm to run and a life to live, you could certainly use outside help to take some of your marketing burden off your shoulders.

If you're too busy to write content for your website, hire a content writer. When the phones are ringing off the hook, seek out a professional answering service. If it means getting an effective legal marketing method implemented, it can be worth the cost to hire someone to take care of it.

Hiring outside help is especially important when you're working with new methods of lawyer advertising and you're not quite sure how they work. You can stop worrying if you're doing things right and let the professionals take care of things for you. The time and stress you save will be well worth the expense of outside assistance.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.