You have one goal with your pay-per-click advertising: you want to attract the right type of new clients to your practice, as you do with all your bankruptcy law firm marketing strategies. When you use pay-per-click Internet ads to attract new clients, it is important that the landing page — the first page the prospective clients see — is well designed to accomplish your goal. Below, our legal marketing consultants provide you with some tips to make sure your landing page is ready and able to help you build your practice.

Seven Things to Include on Your Bankruptcy Law Firm Website Landing Page

When clients click on your ad and are directed to your website, you want them to quickly find everything they are looking for and everything they need when deciding which bankruptcy lawyer to hire. Accordingly, your well-designed page should include a good description of your firm and easy to find links for:

  • Client testimonials
  • Free reports, books, and videos
  • Practice area descriptions
  • Free consultation form
  • Online chat option
  • Several methods of contacting you (e.g., email, online contact form, and phone numbers)
  • Attorney biographies
Additionally, your landing page must be well optimized. You can test the different aspects of your website for free. Google’s web optimizer tool allows you to test different colors, headlines, calls to action, links, and more. Of course, you can also work with an experienced law firm web marketing company that can help you maximize your Internet marketing.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.