Marketing Books Every Lawyer Should Read (Part B)

The Dan Kennedy "No B.S." Series

There are 5 books here that I love. Dan Kennedy is one of the great entrepreneurial minds that got me started with Great Legal Marketing in the first place. In addition to the books, you can order the  "No B.S." newsletter from Dan Kennedy's website on a free 2-month trial.

No B.S. Time Management
is required reading in my office. Reading the first 7 pages will change your life if you carry out the exercise to get your "number." This book will change the way you look at time management not only in your practice but also in your daily life.

No B.S. Business Success
has 4 positioning strategies that anyone-not just attorneys looking for tips on marketing their law firm-can apply to their business. It's got advice on people, sales, productivity and a whole boatload of other helpful tips and truths for a successful business.

No B.S. Sales Success
hits the lawyer marketing nail on the head. It's not just about selling, it's about positioning yourself properly to gain those prospective clients. Marketing for law firms can really get a kick in the tail from the ideas presented in this book.

No B.S. Direct Marketing
is a revolution to legal marketing. It's not just Dan's knowledge, he taps into the minds of a huge team of consultants from all professions to reveal universal methods that work for marketing for law firms and beyond.

No B.S. Wealth Attraction
is well worth the $12.95 list price because of all the free stuff inside: a wealth e-mail course, $995 value seminar tickets, a tele-seminar invitation and newsletter offers. Not to mention the book itself is chock-full of tips on how to attract opportunity and make money.

I recommend Dan Kennedy's work because that's a big part of how I got where I am today with Great Legal Marketing.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.