How often do you get emails about or see notices for a legal marketing conference in your area? They are not unusual. In fact, your local bar association likely offers one or more law firm marketing conferences over the course of the year. You have options when it comes to investing your money, and more importantly your time, in a legal marketing seminar. Thus, it pays to know what to look for in a good legal marketing course that will teach you how to advertise your firm in a way that changes your business and doesn’t just waste your time and money.

Things to Look for on a Legal Marketing Conference Agenda

When you compare the agenda of different legal marketing seminars, it is important to consider what they are offering you in exchange for your conference fee and time. Here are some things that you might want to consider when deciding which conference is right for you:

  • Who is sponsoring or hosting the conference? If the answer includes the words “bar association” then you can likely expect more of the same advice that you’ve already heard.
  • Who is teaching at the conference? Check out the websites of the presenters. Are you impressed?
  • What are the subjects included at the conference? Do the subjects include only big, broad ideas and no direction about implementing those ideas? Alternatively, does the conference focus only on the latest trends and not provide you with information that will stand the test of time?
  • Are there are any guarantees provided? Will your questions be answered? What happens if you believe that the conference was a waste of time?

Interested in Attending an Innovative Legal Marketing Conference?

If you are ready to attend a legal marketing conference that is different from the others and can have a profound impact for your law firm, then please browse the events section of our website or call a legal marketing consultant directly at 703.591.9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.