Lawyers are Saying “No” to the 80-Hour Work Week

Many of us entered the legal world with the belief that we would be faced with long hours and grueling workweeks. In fact, my oldest son received books the summer before entering law school about “life as a lawyer” and “the law school process.”  You know what these books taught my son?  They showed that being a lawyer is a sacrifice and eluded that life would be unbalanced.  During his graduation, Supreme Court Justice Sandra Day O’Conner gave a speech about their futures. She told them that the client would be their “new master.” 

Why does being an attorney have to be a sacrifice?  Do you really want your clients to be the masters over you?

Attorneys across the country are refusing to buy into the belief that they have to work 60, 70 even 80 hours a week.  These are the same lawyers who are experiencing success in their business and personal lives.  They have been able to create an attorney marketing system that gets them more of the cases that they want.  Below are some of the tools that they are using:

  • An informative website: People are searching for services online.  When they are in need of a lawyer, they will grab their laptops or smartphones and start researching.  You need to make sure that they find you and that they are presented with an informative website.  Your website should consist of relevant, educational information that will attract the attention of your prospects.  You will also need to update your website regularly by adding videos, blog posts, articles, frequently asked questions and so on.
  • Interesting message:  One of the biggest mistakes that lawyers make in their marketing is using the same message as everyone else.  Often times, this message is boring and does little to differentiate the law firms.  Telling prospects that you care about them or that you will give them a free case evaluation is not going to compel them to pick up the phone and call you.  Be different.
  • Free offer:  You can quickly stand out from your competitors by offering a free book, CD or report.  Once you have created a free offer, all of your ads and websites should be centered on it.  You should also make it easy for people to take you up on your free offer, by having a telephone number or contact form that they can fill out.
  • Back end follow up marketing campaign:  Getting someone’s contact information (when they order your free offer), is just the beginning.  You need to follow up with this person on a consistent basis.  Many people are not prepared to hire a lawyer right away, but that doesn’t mean you shouldn’t stay in front of them.  When the time comes that they are ready to contact an attorney, you will be the first person that comes to mind.

Don’t Miss This Conference!

We’ll be talking about more lawyer marketing strategies at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.