We’re not here to lie to you or to mislead you. An effective lawyer marketing campaign is complex and costs money. However, not every part of your marketing plan needs to cost money. There are some effective ways to market your services that will not cost you anything more than your time.
Free Attorney Marketing is Available on Social Media Websites
Social media websites can help you reach your target audience in a few ways. For example:
- You can engage in conversation with past, current, or prospective clients. Social media is two sided. Your small law firm marketing campaign should, of course, include a website. However your website only tells visitors what you want to tell them. It generally does not provide visitors the opportunity to ask questions and engage in a conversation with you for countless other prospective clients to see.
- Your clients, friends, and colleagues can easily refer their contacts to you.
- You can show your personality through your posts and build a relationship of trust.
Which Social Media Websites Should I Use?
Generally, we recommend using a variety of the following for your legal marketing needs:
- YouTube ™
- Flickr ™
- Internet Forums
Social media should be both effective and fun. Browse the different sites and see which ones interest you. Take some time to brainstorm how you could use them effectively and as part of a well integrated law firm marketing plan. Then think about whether you want to do it and whether you will have fun engaging in conversations, sharing photos, or commenting on important legal issues.
For more information about effective legal advertising techniques we invite you to browse our website and read our FREE Great Legal Marketing Book for additional ideas. Then, when you are ready to make some serious changes to your marketing strategies, please call us at 703.591.9829.