How to Use Websites and Blogs to Become a Legal Celebrity

Do you know a lawyer who is not on the internet in some way? While internet use is prevalent in the legal profession, not everyone uses the internet the same way. If you are serious about your legal marketing efforts, it is important to learn how to maximize the effectiveness of your websites and blogs so that you can become a legal celebrity. Of course, with legal celebrity should come the clients you want to represent and the income you want to achieve.
Tips for Effective Online Law Firm Marketing
To maximize the effectiveness of your online attorney marketing efforts, consider:
  • Having more than one website. The more websites you have, the more likely you are to show up (potentially multiple times!) on the coveted first page of Google search results.
  • Maintain a personal website. While you don’t need to share your deepest darkest secrets or expose your loved ones to ridicule, it is important for potential clients to get to know you. Maintaining a personal website is a great way to allow them to feel like they know and trust you before you even meet.
  • Use audio, video, pictures and written content on your websites.
  • Maintain blogs that are relevant for your potential clients.
  • Issue press releases.
  • Write and distribute newsletters.
What Will You Do with Your Celebrity Status?
Once your online legal marketing efforts have had the desired effect and allowed you to achieve your goals, what will you do? Will you work shorter hours while simultaneously making more money? Will you spend more time with your family? Will you be happier?
If these seem like good goals for you and you are a law firm with an existing website and five or fewer attorneys, then please call us today at 703.591.9829 to discuss your lawyer marketing plan. Additionally, we invite you to read a FREE chapter of our book, Great Legal Marketing, to learn more.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.