Effective attorney marketing leads to increased clients and a busier overall practice. However, a fuller caseload often comes with an increase in stress levels throughout the law firm. Stress is a dangerous threat to the success of the firm because it can reduce productivity, decrease job satisfaction, and be detrimental to physical health.


In order to solve the problem of lawyer stress, the causes must first be identified. The following is a list of the most common sources of strain within a law firm:


  • Constant interruptions by clients, employees, and colleagues

  • Lack of time during the day to complete all legal work

  • Difficulty obtaining payment from clients for services rendered

  • Law firm staff not following direction

  • High overhead costs

  • Demanding clients needing an abundance of attention

  • Lack of clients

  • Lack of personal time


Fortunately, there are three keys to reducing law firm stress that apply to almost every cause:


  1. Identify and address good and bad stress

  2. Use an effective lawyer marketing strategy

  3. Maximize time management skills


Identifying good and bad stress is important because good stress is an excellent motivational tool for attorneys. Bad stress, however, should be eliminated. Examples of bad stress include issues with staff, payments, and overhead. Good stress may involve having too much work, which is an excellent motivator to use more efficient delegating. It is also a sign that marketing is successful.


A solid law firm marketing plan can address issues like a lack of clients and lack of personal time. A proper plan will maximize the effectiveness of the strategy used to increase business while reducing the amount of time spent on more traditional techniques. Further, using time management skills can address issues with lack of time and constant interruptions.


Stress can have a negative impact on the success of a law firm. For more information about how attorney marketing can reduce stress and increase overall job satisfaction, contact the experts at Great Legal Marketing. Fill out our online form or call our office at 703-591-9829 for a free consultation.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.