Effective, Ethical and Outside the Box Marketing Information, Mastermind and Coaching Groups

Virginia personal injury attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the United States and in Canada. His coaching and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.

You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.

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Play Left Fullback Book Excerpt Read an excerpt from Ben Glass's new book about attorney marketing and practice building, Play Left Fullback.
Why Lawyers Don't Market Themselves Discover the 5 reasons lawyers don't market themselves and why it's a fatal error in their long-term marketing success.
3 Ways to Radically Shift Your Mindset to Succeed in 2020 Plan for your most successful year in business by shifting your mindset and making these 3 simple changes to your mindset.
The Truth About Retaining Millennial Employees Millennials are perceived as an impossible group. I will explain to you why millennials aren't that different and what you can do to reach them.
We Are What We Pretend To Be Our minds are incredible machines that can shape the world around us. It is so important to visualize the life and the future you want.
4 Reasons People Say They Hate Marketing When you launch a new marketing campaign for your law firm, you will hear a lot of objections. Here is why all those objections are wrong.
Do Things That Make You Money Are you doing the things that make you the most money? You can only answer the question if you already determined exactly what makes you money and what doesn’t.
The Power of YOU in Your Law Firm The #1 decider in the success of a law practice is the mental acuity, determination, and toughness of the owner of the practice.
The Bar Addresses Lawyer Wellbeing and Misses the Mark Ben Glass talks about the recent bar comment on lawyer wellbeing and why the proposed change does not go far enough.
Do Law Firm Taglines Matter? A staple of lawyer marketing is the tagline. Taglines are so prevalent that you may think it is good marketing. What is the truth?
3 Law Firm Marketing Tips I Wish Id Known Years Ago Having mastered direct response marketing, and having taught my methods to hundreds of attorneys for over a decade, here are 3 things I wish I’d done years ago.
Online Attorney Marketing and Your Bar Association Rules Before you start advertising your law office, make sure that you know and understand the ethics rules as outlined by your state bar association.
You Can’t Help Clients If You Go Out of Business Are other attorneys telling you that marketing your law firm is unethical? Find out why these attorneys cannot help their clients effectively without profit.
A Lawyer Should Always Seek to Extract the Maximum Profit If your law practice doesn't make a profit, you won't have the resources necessary to help your clients.
Stay Up-to-Date on the Latest Lawyer Marketing Regulations Great Legal Marketing's clients receive regular news about new and impending state bar regulations.
Always Remember That You Represent the Legal Profession As a lawyer, you are uniquely positioned to counter the negative perception most people have about the legal profession.
Hunter v VSB Smolla memorandum of law First Amendment This is a memorandum of law prepared by Rod Smolla in the Hunter v VSB First Amendment Blogging Case
Want to Be Successful? Prepare to Lose Some Friends Other lawyers may resent you for your outside-the-box marketing techniques. That's the price you pay for innovation.
Hunter v Virginia State Bar Blogging Battle The Virginia State Bar is in a battle with a lawyer over whether he needs to post a disclaimer at his blog.
A Good Lawyer Picks and Chooses His Clients The most successful lawyers discriminate against the kind of clients they hate--and do everything they can to pursue the clients they enjoy working with.
How a Mentor Can Improve Your Legal Web Marketing Strategy Do you hang out with people who always blame others for their mistakes? Learn how negativity can have a big impact on your legal web marketing strategy.
Making Small Changes Can Mean Big Results in Your Marketing You can’t just be the boss—you have to be a visionary. Thinking outside the box could be the key to making your legal web marketing campaign a success.
Successful Lawyers Have an Abundance Mentality Effective lawyers believe that a rising tide lifts all boats, and they're not afraid to share information with the competition.
Who You Spend Time With Has a Lot to Do With Your Success Spending your time with people who have a positive attitude can have a salutary effect on your law practice.
Lawyers Shouldn't Be Afraid to Make Money If you don't pay sufficient attention to your income, you'll only be cheating potential clients out of your services.
Don't Let the State's Overzealousness Hurt Your Marketing State bar associations take an excessive interest in the content of lawyer advertising, to the detriment of the profession as a whole.
It's Hard to Advertise When Most People Don't Like Lawyers In order to market your firm effectively, you have to keep in mind the negative public perception of the legal profession.
Advertising Your Firm? Don't Underestimate the Competition Competition from numerous lawyers with the same specialty can make it difficult to advertise your legal practice.
The Five Hats of a Successful Law Firm Entrepreneur Great Legal Marketing describes how the person behind a successful law firm has to wear many hats to keep the office running smoothly.
Market to YOUR Perfect Client To Get the Cases You Want Market to your ideal client so they get the best lawyer for their case, and you get the cases you want. How to focus your marketing budget on the right people.

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