Starting is the easy part. Just go to Facebook, Google+, Twitter and LinkedIn and sign up. Facebook will allow you to create both a personal page and a business page. Create both. Then post updates.
Why post content when you have no "friends" or followers to see it? When you make friend requests, your potential followers will look at your page to see if it is interesting. You need to give readers a reason to follow you. You can do this by providing information that followers can use. Post articles that may be interesting to potential clients, post pictures of your office and staff, link to your YouTube videos and blog, or offer a fun legal fact or trivia question of the day.
Once you have content, find friends or followers. Start with your real friends and family and then add clients. The next step is to engage those friends. Focus on building your relationships rather than selling your legal services. On Facebook, you should post often and comment on your friends' posts. Always comment on important personal events: wish a friend a happy birthday, admire a client's new baby, or congratulate a follower on finishing a marathon. On Twitter, follow your followers and re-tweet their stories to show support. On Linked-In, you can join industry groups and start group discussions.
Social networking is all about being social and building connections. Whenever your firm is involved a community activity, share updates and pictures. This will showcase your firm as part of the community and reach out to others involved in the same event.
Learn more about social media and how it can work as part of your attorney marketing plan. Contact the lawyer marketing experts at Great Legal Marketing at 703-591-9829.