Law Firms: Pick a Niche to Reap the Benefits

Taking on more types of cases means making more money, right? Not necessarily. In fact, having a specialized practice area and going after only specific types of cases can greatly improve the performance of your law firm. It might seem counterintuitive—at least until you think it through:Niche marketing for attorneys.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.