We're nearly two months away from Independence Day. While that seems far away, and we still need to get through Mother's Day, Memorial Day, and Father's Day, if you want to incorporate Fourth of July into your marketing campaigns, now is the time to start developing and implementing ideas. Holidays are a great source of material and themes for when you are in a rut and feeling uninspired about marketing (it happens to the best of us, really).
Independence Day is an easy holiday to draw inspiration from because it's wildly celebrated in the United States, cloaked in positivity, and encourages time with friends and family. The holiday also has particular identifications and activities: Fireworks, red, white and blue, the American flag, sparklers, cookouts, and a day at the beach or swimming pool.
Here are a few ideas on how you use these traditions in your law firm's marketing:
Create branded items that relate to the Fourth of July. These items can be specific to Independence Day, like American flag pins or bandanas, or you can get take an item and use the American flag print or just red, white, and blue. When creating tchotchkes, think of summer items that people will want to grab and frequently use. The more tchotchkes you give out the better.
The best tchotchke for Independence Day? The first one that comes to my mind is a koozie. Perfect for a beer or soda can, meaning that everyone can get use out of it and will be likely to bring to a cookout.
Article and Blog Post Content
Write informative articles and blog posts on your website or in your newsletter. Thousands of injuries occur on the Fourth of July. Some of these injured are crime related, as violent crime spikes on Independence Day, but most injuries suffered are accidental [Source: LA Times]. The most common causes of Independence Day-related injuries are swimming, mishandling fireworks, and car accidents.
Readers will appreciate the information and have a fun and safe Fourth of July celebration.
Fourth of July is a holiday geared towards celebrations and gathering with friends and family. Not everyone is fortunate enough to be able to celebrate the holiday. By sponsoring or volunteering you are immediately and directly putting a smile on someone's face.
If you are looking to get involved in an Independence Day event without a lot of time commitment, sponsor a cookout. Homeless shelters, churches, community youth centers, and various local community associations host events that allow everyone to enjoy the holiday fun. Most of these groups do so out of their own pockets, so sponsorships are helpful and greatly appreciated.
If you are unable to make a financial contribution, reach out to any of the places previously mentioned and ask for volunteer opportunities and how else you can help with the event. Common ways you can help a Fourth of July event is by setting up, bringing food, or grilling and handing out food at the event (don't forget to wear your law firm's t-shirt if you have one).
Do not forget to drop-off or bring the fun tchotchkes you made with your branding on it for everyone at the event to take.
Can You Get New Clients from Independence Day?
While the previous ideas have been rooting in meeting more people and creating brand recognition, there are also reasons for you to create a direct-response marketing campaign related to Independence Day.
Crime rates rise during the holidays, especially the Fourth of July. The most common crimes during the Fourth of July are violent crimes and theft. This is because alcohol consumption is high and people are throwing parties, meaning that large groups of people are congregated in the same areas leaving their homes empty.
What does this mean for you?
For a criminal defense attorney, you should target your marketing towards those arrested on Independence Day. For a personal injury attorney, Independence Day is consistently ranked as one of the highest rates of car accidents in the year and you should be tailored your marketing towards the victims.
The demand for attorneys will spike, so take advantage of the opportunity and acquire new clients.